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British digital out-of-home operator Amscreen has signalled the seriousness of its expansion plans in central and eastern Europe with the appointment of a new CEO for the region.

Winfried Karst joins from outdoor agency Kinetic, where he where he was COO for Germany and CEO for Switzerland. He launched Kinetic’s German operation in 1999, and its Swiss unit two years later.

Based in Frankfurt, he will report directly to Amscreen CEO Simon Sugar, with a brief to develop new clients.

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London’s Screenmedia Expo event next May has put out a call for speakers in its four education tracks, promising a programme of “academic intelligence balanced with practical knowledge, guidance and examples”.

As this year, Imperative Group – which runs the learning programme on behalf of Screen Events, the exhibition organiser – also says it will “filter out overt sales pitches and repetitious presentations”.

The first track aims to answer the question “what media and technology should today’s networks be utilising, plugging into and working collaboratively with to provide added value to digitally savvy audiences?”.

The second track looks at content. “Let’s forget the commercial realities for a minute and focus on experience,” says Imperative Group’s Chris Heap. “What experiences can screen media offer customers that’s truly exciting and how can this be enhanced and extended by connecting with other technologies and platforms?

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