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London’s Screenmedia Expo event next May has put out a call for speakers in its four education tracks, promising a programme of “academic intelligence balanced with practical knowledge, guidance and examples”.

As this year, Imperative Group – which runs the learning programme on behalf of Screen Events, the exhibition organiser – also says it will “filter out overt sales pitches and repetitious presentations”.

The first track aims to answer the question “what media and technology should today’s networks be utilising, plugging into and working collaboratively with to provide added value to digitally savvy audiences?”.

The second track looks at content. “Let’s forget the commercial realities for a minute and focus on experience,” says Imperative Group’s Chris Heap. “What experiences can screen media offer customers that’s truly exciting and how can this be enhanced and extended by connecting with other technologies and platforms?

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Brazilian low-cost supermarket chain Dia plans to maximise its return on investment in digital screens by using them to train and motivate employees as well as deliver promotional messaging to customers.

A new network with seven to ten LCD displays in each store will run promos and  lifestyle segments hosted by local TV personality Jaqueline Pedroso during opening hours. But twice a week when the doors are shut, the network will also carry a show for employees, Keep Up With Dia.

With the first stage of the rollout reaching 30 locations, Dia – until recently part of Carrefour – hopes to extend it to 100 stores within a year.

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