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Cafe network stretches from Boston to Beirut PDF Print Write e-mail
News
Thursday, 23 May 2013 18:28

Argo Tea digital menu boardDigital signage networks across cities or even countries are commonplace. But it’s still rare to find one that spans continents, as a new deployment for cafe operator Argo Tea does.

The firm has rolled out digital menu boards to its 26 locations, which include sites in Beirut and Abu Dhabi as well as New York, Boston, St. Louis, and its home of Chicago.

The digital signs use three BrightSign media players apiece, one powering each of their three segments, with content centrally developed and managed in Chicago.

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Last Updated on Thursday, 23 May 2013 19:03
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Provantage says agencies like South Africa’s Transit.TV PDF Print Write e-mail
News
Thursday, 09 May 2013 16:48

Provantage Transit.TV digital out-of-homeThe South African digital out-of-home scene continues to develop, with Provantage now operating its Transit.TV network at four major rail hubs and another firm set to market wearable media to brands in the country.

Provantage, which is adding the Transit.TV rail network to its existing Airport.TV network, has installed screens at stations in Johannesburg, Durban, Pretoria and Cape Town operated by the Passenger Rail Agency of South Africa.

“The market has responded positively and [Transit.TV] has passed the test at some of South Africa’s largest and most respected media agencies,” said Jean Coetzee, the firm’s general manager for media sales.

”We have been very fortunate in that agencies have afforded us the opportunity to illustrate the effectiveness of Transit.TV to their clients, live within the commuter environments.”

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Last Updated on Thursday, 09 May 2013 18:37
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Outdoor still ahead of online; revenue growth is healthy PDF Print Write e-mail
News
Wednesday, 24 April 2013 19:02

Nielsen 2012 global advertising spendOutdoor was the second-fastest-growing advertising medium worldwide during 2012, according to the latest figures from Nielsen.

The research firm’s data shows Internet advertising developing most rapidly at around ten percent year-on-year, followed by outdoor, which recorded growth of almost eight percent. Our graphic shows the rise in total spend for each medium.

And outdoor, with 2.3 percent of overall spend, is still a little ahead of online in total value.

Cinema also did well, climbing each quarter, although its contribution to the total advertising pot is less than one percent.

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Last Updated on Thursday, 25 April 2013 13:58
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iDOOH says “I do” to Pakistani agency PDF Print Write e-mail
News
Monday, 11 March 2013 17:03

Red Tape Pakistan digital out-of-home agencyBritain’s iDOOH Media Group, best known for its truck-borne Digiadvan screens, is driving into Asia through a tie-up with Pakistan’s Cubes Advertising.

The pair have formed Red Tape, which will offer conventional out-of-home media such as billboards, banners and pole signs as well as digital technologies including augmented reality, holograms, interactive walls and floors, and the Digiadvans.

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South African operator adds taxis, trains to screen estate PDF Print Write e-mail
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Thursday, 21 February 2013 18:18

provantage south africa transit tv digital out-of-home mediaAir passengers may be among the most desirable of travellers targeted by digital out-of-home media – as our story from Dubai this week demonstrates – but the commuter population, too, offers large concentrations of consumers at easily identifiable locations.

The latest operator hoping to exploit this is South Africa’s Provantage, which already operates the Airport.TV service and is now moving into railway stations and taxis with its new Transit.TV.

Comprising more than 1100 displays, 500 of them at train stations and 600 in cabs, it will be larger in these terms than the airport network, which has some 400 screens at nine sites.

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Last Updated on Wednesday, 08 May 2013 18:55
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