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London’s Screenmedia Expo event next May has put out a call for speakers in its four education tracks, promising a programme of “academic intelligence balanced with practical knowledge, guidance and examples”.

As this year, Imperative Group – which runs the learning programme on behalf of Screen Events, the exhibition organiser – also says it will “filter out overt sales pitches and repetitious presentations”.

The first track aims to answer the question “what media and technology should today’s networks be utilising, plugging into and working collaboratively with to provide added value to digitally savvy audiences?”.

The second track looks at content. “Let’s forget the commercial realities for a minute and focus on experience,” says Imperative Group’s Chris Heap. “What experiences can screen media offer customers that’s truly exciting and how can this be enhanced and extended by connecting with other technologies and platforms?

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A new Dubai firm hopes to replicate the success of Britain’s Amscreen with advertising displays in retailers and at gas stations.

SmartScreen is licensing Amscreen’s displays and software for the Middle East and Africa, and has already signed up the Enoc and Eppco fuel chains as well as the Zoom convenience stores in Dubai’s metro stations.

Advertising is being sold for SmartScreen by AIR Media.

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