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Thursday, 17 May 2012 11:57 |
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VeriFone’s Digital Network (VNET) in London’s black cabs is to show Sky News to passengers in an effort to focus attention on its in-taxi screens.
The news content runs on a 14-minute loop to match the average duration of a London cab journey, mixed with advertising. Updated six to eight times daily, it is available as soon as the meter is activated, and controllable by passengers via a remote.
“Advertising on VNET between Sky programming is a compelling and cost-effective way to extend video brand campaigns,” said VeriFone’s vice chairman Bud Waller. “We create a powerful platform for marketers seeking innovative, dynamic campaigns that resonate with an increasingly on-the-go urban consumer. Targeted promotions and information can reach affluent business professionals and consumers inside the London black cab when they are at their most receptive and least distracted.”
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Thursday, 10 May 2012 17:03 |
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Four Winds Interactive looks set to strengthen its presence in the casino digital signage market after signing a deal with JCM Global that will make Four Winds products available to JCM’s customers.
JCM is one of the leading providers of cash handling systems and printers to casinos worldwide, and also supplies digital displays.
“Customers across North America and around the world have come to rely on JCM for our wide range of display solutions to attract and entertain customers. Now with this partnership with Four Winds Interactive, we can further help customers reach their target audiences in the most dynamic, visually dazzling way possible,” said JCM business development manager Jeff Gray.
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Last Updated on Thursday, 10 May 2012 17:17 |
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Thursday, 03 May 2012 17:44 |
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One of the biggest companies active in digital signage technology is pulling out of the market.
But Harris Corporation, the U.S. conglomerate whose main business is in government and defence-related technologies, says the decision came when it determined that its Broadcast Communications division was “no longer aligned with the company’s long-term strategy”, in the words of president and CEO William M. Brown.
It is hoped that the division might find a buyer. The company took a write-down of $407m in its latest quarter to cover assets and goodwill related to Broadcast Communications, implying that it is not looking for a huge sale price, and it has a highly-respected digital signage platform in InfoCaster.
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Last Updated on Thursday, 03 May 2012 18:02 |
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Monday, 23 April 2012 16:59 |
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The increasingly strong connections between the digital out-of-home and mobile worlds are highlighted this week in the acquisition of Adcentricity, the operator of a DOOH planning and buying platform, by Bee Media, a mobile shopping specialist.
Bee says it is building a network of Wi-Fi hot spots at retail locations across Canada, the U.S. and Europe that will allow it to deliver hyper-local content to consumers.
The Adcentricity takeover will enable the combined companies to offer a single planning and buying platform for both mobile and DOOH, enhanced by tools such as Adcentricity’s recently-launched Consumer Sync, which allows advertising campaigns to precisely target desired demographic groups by drawing on Nielsen and Environics Analytics data for U.S. and Canadian markets.
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Wednesday, 18 April 2012 15:33 |
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Just what does DOOH do?
According to Richard Corbett, CEO of British firm Eyetease Media, its principal role is to prompt audiences to find out more about an advertised product or service, whether online or offline.
And, he says, providing a call to action is therefore key to success in digital out-of-home.
“For digital out-of-home to interact and engage with today’s connected audiences, each prompt must be relevant,” according to Corbett. “By relevant, we mean in harmony with the audience’s mindset and journey. The more we are able to do this, the more integral our role will be in the advertising landscape.”
Corbett’s firm, Eyetease, is this year trialling its iTaxitop product in Europe and North America. It is based on two high-brightness, LED-backlit LCD displays mounted on the top of taxis, to show advertising that’s relevant to location as well as day-part.
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Last Updated on Wednesday, 18 April 2012 15:51 |
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