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Digital outdoor advertising: Premium sites targeted after MBO at UK’s Ocean Outdoor PDF Print Write e-mail
News
Thursday, 17 May 2012 12:15

Ocean Outdoor digital billboardManagement at British media owner Ocean Outdoor are giving a vote of confidence to the digital out-of-home sector by agreeing a buyout of the company from its early-stage investors.

Their decision also appears to mean that Ocean will remain independent for the foreseeable future and not see its out-of-home estate swallowed by one of the bigger players.

That estate includes about 15 giant digital screens in landmark locations around Britain as well as non-digital backlit and banner properties, again in prominent positions.

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Screenmedia Expo Europe: VeriFone signs Sky for cabs, Eyetease upgrades taxi-tops PDF Print Write e-mail
News
Thursday, 17 May 2012 11:57

Eyetease Media taxi digital signage advertisingVeriFone’s Digital Network (VNET) in London’s black cabs is to show Sky News to passengers in an effort to focus attention on its in-taxi screens.

The news content runs on a 14-minute loop to match the average duration of a London cab journey, mixed with advertising. Updated six to eight times daily, it is available as soon as the meter is activated, and controllable by passengers via a remote.

“Advertising on VNET between Sky programming is a compelling and cost-effective way to extend video brand campaigns,” said VeriFone’s vice chairman Bud Waller. “We create a powerful platform for marketers seeking innovative, dynamic campaigns that resonate with an increasingly on-the-go urban consumer. Targeted promotions and information can reach affluent business professionals and consumers inside the London black cab when they are at their most receptive and least distracted.”

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Digital media technology: Ayuda adds sales software, promises easy avail checks PDF Print Write e-mail
News
Thursday, 26 April 2012 17:39

Ayuda Juice digital out-of-home sales toolAyuda Media Systems, producer of the Splash open source digital signage software, has added to its platform a new tool designed to meet the needs of digital out-of-home sales forces.

Said Andreas Soupliotis, Ayuda’s CEO: “Having provided a comprehensive set of tools for both traditional and digital networks for years, we know just how much more complex digital avails can be. [But] we have solved the most difficult problem for digital networks: how to check avails quickly, meaningfully, and then allow the sales force to use those results to do their jobs efficiently and easily.”

The new browser-based application, Juice, includes a customer relationship management (CRM) application module with features including lead and contact management.

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Out-of-home and mobile: Adcentricity takeover will unify media planning tools PDF Print Write e-mail
News
Monday, 23 April 2012 16:59

Digital out-of-home advertising mediaThe increasingly strong connections between the digital out-of-home and mobile worlds are highlighted this week in the acquisition of Adcentricity, the operator of a DOOH planning and buying platform, by Bee Media, a mobile shopping specialist.

Bee says it is building a network of Wi-Fi hot spots at retail locations across Canada, the U.S. and Europe that will allow it to deliver hyper-local content to consumers.

The Adcentricity takeover will enable the combined companies to offer a single planning and buying platform for both mobile and DOOH, enhanced by tools such as Adcentricity’s recently-launched Consumer Sync, which allows advertising campaigns to precisely target desired demographic groups by drawing on Nielsen and Environics Analytics data for U.S. and Canadian markets.

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Digital out-of-home: Advertising network reaches 100 London office buildings PDF Print Write e-mail
News
Wednesday, 18 April 2012 15:42

ECNlive digital signage media networkThe operator of a digital out-of-home network targeting London businesspeople says it is now present in more than a hundred of the British capital’s largest office blocks.

ECNlive, formerly Executive Channel Europe, puts digital signage screens in foyer locations in the office buildings, which include Tower 42, CityPoint, The Broadgate Tower, Sixty Threadneedle Street, 25 Canada Square, 10 Exchange Square and Tower Bridge House.

Besides advertising, content includes news, business news, sports, weather and travel as well as localised information for specific buildings.

Said founder and chief executive Antony Ceravolo, who was also one of the founders of the popular DVD rental service Lovefilm: “ECNlive is opening up the corporate environment for brands, engaging a valuable and clearly defined business audience through the use of smart technology and live content.

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