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One of the biggest companies active in digital signage technology is pulling out of the market.

But Harris Corporation, the U.S. conglomerate whose main business is in government and defence-related technologies, says the decision came when it determined that its Broadcast Communications division was “no longer aligned with the company’s long-term strategy”, in the words of president and CEO William M. Brown.

It is hoped that the division might find a buyer. The company took a write-down of $407m in its latest quarter to cover assets and goodwill related to Broadcast Communications, implying that it is not looking for a huge sale price, and it has a highly-respected digital signage platform in InfoCaster.

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The increasingly strong connections between the digital out-of-home and mobile worlds are highlighted this week in the acquisition of Adcentricity, the operator of a DOOH planning and buying platform, by Bee Media, a mobile shopping specialist.

Bee says it is building a network of Wi-Fi hot spots at retail locations across Canada, the U.S. and Europe that will allow it to deliver hyper-local content to consumers.

The Adcentricity takeover will enable the combined companies to offer a single planning and buying platform for both mobile and DOOH, enhanced by tools such as Adcentricity’s recently-launched Consumer Sync, which allows advertising campaigns to precisely target desired demographic groups by drawing on Nielsen and Environics Analytics data for U.S. and Canadian markets.

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