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Outdoor advertising: Restructured Clear Channel merges its worldwide units PDF Print Write e-mail
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Saturday, 28 January 2012 17:21

Clear Channel Outdoor digital billboard advertisingClear Channel Outdoor is unifying its North American and worldwide operations in a restructure which could see it move faster in rolling out new digital out-of-home media.

William Eccleshare, currently CEO of the international division which handles business outside the Americas, will now take responsibility for that region too as CEO of Clear Channel Outdoor Holdings. Currently based in the UK, he will eventually move to New York City. Eccleshare previously worked with agencies including BBDO, Y&R and JWT.

“Clear Channel Outdoor Holdings will be able to serve partners with our full range of assets, including digital, and learn from experiences in all areas of the world where we operate,” said executive chairman Bob Pittman.

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Digital signage suppliers: ZetaDisplay detects need for a pan-Nordic DOOH vendor PDF Print Write e-mail
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Thursday, 19 January 2012 18:41

Norway's EuroPark is deploying digital signageZetaDisplay, the Swedish-headquartered vendor of digital signage systems, says its presence across the Nordic region is helping it land contracts from end users looking for a one-stop-shop supplier.

Among its most recent clients is the Norwegian parking operator EuroPark, which will use screens to replace existing printed material in parking areas.

“We see our co-operation with EuroPark as a success for our strategy in acting as a pan-Nordic supplier, whereby our subsidiaries operate as local suppliers in each country. We are seeing a marked increase in the demand for a Nordic player within digital signage,” said ZetaDisplay’s CEO Leif Liljebrunn.

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Digital out-of-home: IndoorDirect, PRN team up, plan major fast-food rollout PDF Print Write e-mail
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Tuesday, 17 January 2012 20:55

IndoorDirect QSR digital signageTwo of the biggest digital out-of-home operators in the U.S. are joining forces to rapidly develop a screen network in quick-service restaurants.

Technicolor-owned Premier Retail Networks (PRN) and privately-held IndoorDirect have formed what they are describing as a joint venture, which aims to double the size of the latter’s existing Restaurant Entertainment Network by the middle of thus year.

Currently with displays in around 1200 fast-food venues in the U.S., including outlets of Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s and Arby’s, the network is set to grow to 2500 locations within the next six months. In its present form it reaches about 150m consumers annually.

PRN will own 50 percent of the new venture, with the other half taken by investors, of which Syncom Venture Partners is the largest. Syncom is an existing investor in IndoorDirect.

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Digital out-of-home: Independent census clears Focus on display numbers PDF Print Write e-mail
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Friday, 06 January 2012 16:11

Focus Media in-store digital signage LCD displaysChina’s Focus Media overstated the number of displays in its networks by just 80, an independent audit has found, apparently demolishing November allegations by short-seller Muddy Waters Research that the company was exaggerating figures by as much as 50 percent.

With a total of around 185,000 displays, the real scale of the error is only about 0.04 percent, easily attributable to simple record-keeping or counting mistakes.

Muddy Waters alleged last year that Focus was misleading advertisers and investors by claiming tens of thousands of displays that did not exist, although Focus at the time countered that the investment research firm had misunderstood published figures.

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Digital out-of-home: Advertising market is led by China; U.S. a distant second PDF Print Write e-mail
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Friday, 23 December 2011 17:56

Kinetic China digital out-of-home advertisingChina has become by far the world’s largest market for digital out-of-home advertising, according to a new report from Kinetic Worldwide which assesses the global industry as one which has developed successfully but could have made even better progress.

Annual revenue of $1.84bn makes the Chinese DOOH market nearly twice as big as its U.S. counterpart, with $1.1bn.

The UK comes a distant third at $157m, and another substantial gap separates Britain from the fourth-largest market, Germany, with $51m revenue. Thailand takes a surprisingly high fifth place, with $24m. Spain and Italy are both around $16m, while the Netherlands, France, Switzerland, Malaysia, Turkey and India all fall into the $10-13m range. Canada and Latin America, where Kinetic does not operate, was not covered.

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