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Written by Barnaby Page
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Thursday, 17 May 2012 11:57 |
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 VeriFone’s Digital Network (VNET) in London’s black cabs is to show Sky News to passengers in an effort to focus attention on its in-taxi screens.
The news content runs on a 14-minute loop to match the average duration of a London cab journey, mixed with advertising. Updated six to eight times daily, it is available as soon as the meter is activated, and controllable by passengers via a remote.
“Advertising on VNET between Sky programming is a compelling and cost-effective way to extend video brand campaigns,” said VeriFone’s vice chairman Bud Waller. “We create a powerful platform for marketers seeking innovative, dynamic campaigns that resonate with an increasingly on-the-go urban consumer. Targeted promotions and information can reach affluent business professionals and consumers inside the London black cab when they are at their most receptive and least distracted.”
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News
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Written by Barnaby Page
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Thursday, 26 April 2012 17:42 |
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 A new technology developed by researchers in Britain and France could add a novel audio aspect to interactive digital out-of-home media.
Called Mogees, it enables any surface to be transformed into a musical instrument simply by placing a contact microphone on it and connecting speakers.
Said Bruno Zamborlin of Goldsmiths College, London, who will be speaking about Mogees in the free learning programme at next month’s Screenmedia Expo: “Through pattern recognition and audio synthesis techniques, the system can distinguish between different types of touch on the surface near the microphone and so be able to associate them with different playback sounds.
“Mogees is able to learn from the performer. Users can record different sounds, such as tapping and rubbing in different ways and using different physical objects, such as a pencil and keys for example, and associate each type of touch with a different musical instrument because of the different sound it makes.”
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News
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Written by Barnaby Page
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Friday, 13 April 2012 12:30 |
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 The deadline is approaching for this year’s LoveContent Awards, honouring the best creative work in digital signage and digital out-of-home.
Aimed at both agencies and network owners, the awards – presented in association with industry body The Screen – are open for entries in the following categories:
- Best Digital Out-Of-Home Campaign
- Digital Out-of-Home Innovation Award
- Best Use of a Digital Medium
- The Mobile Interactivity Award
- Social Media Integration Award
- Non-Advertising Content Award
- The Digital Format Award
- The Best New Digital Site Award
- Industry Award
Any creative execution used on a digital signage or DOOH platform between May 2011 and April 2012 is eligible for entry.
Judges will include representatives from JWT, Ogilvy, Spafax, Kinetic, HMDG, JCDecaux, CBS Outdoor, Ocean Outdoor, and Clear Channel.
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News
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Written by Barnaby Page
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Friday, 30 March 2012 18:46 |
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 Age has little impact on smart device users’ propensity to interact with out-of-home advertising, according to a new study of European consumers from CBS Outdoor.
The media owner’s report, Interactive Europe, found that despite the common assumption that the youngest generation of consumers are more likely to embrace interaction, there is very little variation among under-45s.
Seventy-two percent of European 18-to-24-year-olds who own smart devices would consider interacting with an OOH ad. That proportion rises just marginally to 74 percent for the 25-to-34-year-olds and dips just slightly to 70 percent for 35-to-44-year-olds.
There is a sharper, but still far from precipitous, decline in the likelihood to interact with OOH among the 45-to-55-year-olds, to 65 percent.
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News
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Written by Barnaby Page
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Thursday, 29 March 2012 14:19 |
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 Organisers of May’s Screenmedia Expo in London have finalised the line-up for the event’s free learning programme.
Topics to be covered this year include audience impact, augmented reality, dynamic data, connected television, content management, cross-channel digital retailing, cloud services, experiences in banking, experiential marketing, media effectiveness, the impact of mobile, interactivity, and user interfaces.
The learning programme, which runs through the first day of Expo and the morning of the second day, is split into four tracks.
Connected Screenmedia aims to answer the question: what media and technology should screen media connect to in order to improve its relevance and responsiveness to connected audiences?
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Page 1 of 35 |
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From web@HP_Retail - lots of great retailers registered to visit ScreenMediaExpo today & great retail presentations - Free to attendABOUT 14 HOURS AGO
