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Banks love digital signage – but hate technology hassles PDF Print Write e-mail
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Written by Barnaby Page   
Tuesday, 07 May 2013 18:47

John Ryan banking digital signageRetail banks are rapidly increasing their use of digital signage but also becoming frustrated by technical and content challenges, according to research from bank messaging specialist John Ryan.

Surveying some 200 banks in around 30 countries, most of them European or North American, the firm said that “adoption of digital signage is skyrocketing” – about 60 percent of the financial institutions have deployed at least some screens in their branches already, and a further 25 percent plan to do so within the next two years.

Digital signage “has moved from bleeding-edge innovation to a widely accepted and expected form of in-branch marketing”, said John Ryan, with this commitment to the medium apparently encouraged by banks’ continued belief in the importance of branches despite the growth of customer contact through other media such as online. Branches are seen as being primarily useful for customer service, although revenue generation is regarded a valuable secondary role.

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Digital billboards showcase world design talent PDF Print Write e-mail
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Written by Barnaby Page   
Wednesday, 24 April 2013 19:10

JCDecaux Cromwell Road London digital billboardsFifty posters from the same number of young designers will be featured on a JCDecaux digital out-of-home site in London this weekend to celebrate World Communication Design Day.

They will run on the nine screens of the Cromwell Road Digital Gateway (pictured) in partnership with ICOGRADA, the International Council of Communication Design.

It is estimated that around 350,000 people will see the creative executions at the west London site, all on the theme “1Love1Word”, over three days.

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Content agency promises feeds “as good as television” PDF Print Write e-mail
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Written by Barnaby Page   
Wednesday, 24 April 2013 19:05

Seenspire digital signage contentA new real-time content service for digital signage network operators is claimed to offer 3D motion graphics that “rival broadcast television”.

“It’s content the way a creative director does things, not how a programmer would do it,” said Samuel Mekonen, co-founder of Belgium’s Seenspire.

His firm offers feeds on a pay-monthly basis in three main categories: daily news, including world news, sports, entertainment, tech and health; infotainment, including sports results, weather and financial markets; and “did you know”, covering horoscopes, trivia, and the day in history.

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FT broadcasts business news on office building screens PDF Print Write e-mail
News
Written by Barnaby Page   
Monday, 11 March 2013 16:41

ECNLive digital out-of-home screen in LondonBritain’s Financial Times is taking its news content to workplaces via a digital out-of-home network.

It is screening articles on the displays operated by Executive Communication Network, which reaches around 500,000 London office workers.

News will be chosen to match the likely interests of employees at different firms, for example with screens near the offices of Internet companies focusing on tech stories while those in buildings occupied by banking businesses will have a financial services slant.

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South African operator adds taxis, trains to screen estate PDF Print Write e-mail
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Written by Barnaby Page   
Thursday, 21 February 2013 18:18

provantage south africa transit tv digital out-of-home mediaAir passengers may be among the most desirable of travellers targeted by digital out-of-home media – as our story from Dubai this week demonstrates – but the commuter population, too, offers large concentrations of consumers at easily identifiable locations.

The latest operator hoping to exploit this is South Africa’s Provantage, which already operates the Airport.TV service and is now moving into railway stations and taxis with its new Transit.TV.

Comprising more than 1100 displays, 500 of them at train stations and 600 in cabs, it will be larger in these terms than the airport network, which has some 400 screens at nine sites.

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