Screenmedia Magazine - digital signage, digital out-of-home, convergent media, screenmedia magazine

Forget the GUI, make way for the NUI – the natural user experience that will allow much more instinctive ways to interact with digital out-of-home media than today’s graphical user interfaces.

That’s the theory expounded by Tim Huckaby, founder and chairman of InterKnowlogy and Actus Interactive Software, who will present on the theme at Screenmedia Expo in London this month.

“A reinvigorated focus on user experience with usable and enticing software has created even greater opportunities for the creation of awesome interactive screens and active digital signage solutions,” says Huckaby.

“When you couple that with the advent of multitouch-capable hardware at consumer prices and the high-level software APIs to leverage multitouch capabilities, we have the start of the new age of software focused on the natural user experience, because we can get cutting-edge systems to market more quickly and inexpensively.”

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A new technology developed by researchers in Britain and France could add a novel audio aspect to interactive digital out-of-home media.

Called Mogees, it enables any surface to be transformed into a musical instrument simply by placing a contact microphone on it and connecting speakers.

Said Bruno Zamborlin of Goldsmiths College, London, who will be speaking about Mogees in the free learning programme at next month’s Screenmedia Expo: “Through pattern recognition and audio synthesis techniques, the system can distinguish between different types of touch on the surface near the microphone and so be able to associate them with different playback sounds.

“Mogees is able to learn from the performer. Users can record different sounds, such as tapping and rubbing in different ways and using different physical objects, such as a pencil and keys for example, and associate each type of touch with a different musical instrument because of the different sound it makes.”

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