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1-2-1 View adds gender recognition PDF Print Write e-mail
News
Thursday, 25 September 2008 18:36

Singaporean digital-signage systems provider 1-2-1 View has added a gender-distinction feature to its viewer-validation software, meaning that its media players can now switch automatically to male- or female-appropriate content depending on who’s watching.

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Ad agencies seek OOH wisdom PDF Print Write e-mail
News
Friday, 15 May 2009 21:31

Understanding digital out-of-home will be one of the first tasks facing  giant advertising agency Starcom MediaVest in the U.S. as it forms a new internal group to improve its handling of market intelligence and metrics.

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Ad groups settle on proof-of-performance standards PDF Print Write e-mail
News
Wednesday, 09 July 2008 18:00

The American Association of Advertising Agencies (AAAA) and  Outdoor Advertising Association of America (OAAA) have issued new guidelines covering proof-of-performance reports for digital signage.

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Adcentricity to offer bespoke audience research PDF Print Write e-mail
News
Wednesday, 22 July 2009 18:16

Adcentricity is enlisting research firm Peoplecount to provide audience data to advertisers that use its aggregation service.

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Adspace: Scarborough mall data better than Nielsen’s PDF Print Write e-mail
News
Sunday, 14 March 2010 19:31

Adspace in the U.S. is replacing Nielsen data with figures from Scarborough Research, hoping to give advertisers a more accurate picture of audiences for its network of screens in shopping centres.

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