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Agencies, screen-media firms to mix in Mumbai PDF Print Write e-mail
News
Friday, 15 February 2008 17:56

Organisers of next month's Screen Media India event have named a roster of speakers that they say brings together the digital-signage sector with the broader advertising industry.

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Agencies’ software supplier to support Eyes-On metric PDF Print Write e-mail
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Thursday, 20 January 2011 17:06

The Eyes-On metrics system for out-of-home media has received a vote of confidence from Telmar, a leading maker of software for advertising agencies with 10,000 users worldwide, which is now integrating Eyes-On data for U.S. markets with its media-planning suite.

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Al Barq to start Mid-East trade body, develop metrics PDF Print Write e-mail
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Thursday, 11 November 2010 18:21

Abu Dhabi’s Al Barq Digital appears to be aggressively positioning itself as the public face of the digital out-of-home medium in the Middle East, with a raft of new projects including the creation of the sector’s first trade association in the region.

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Alternative media "will flourish despite downturn" PDF Print Write e-mail
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Wednesday, 06 August 2008 17:52

The out-of-home sector will continue to benefit from changing patterns in U.S. media consumption and advertising spend despite the credit crunch, according to a new market forecast from private-equity firm Veronis Suhler Stevenson (VSS).

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Amscreen gives its backing to facial recognition technology PDF Print Write e-mail
News
Wednesday, 10 April 2013 18:16

Amscreen Quividi digital out-of-home audience measurementBritish digital out-of-home operator Amscreen is to become one of the biggest users of facial recognition for audience measurement, rolling out Quividi’s technology to more than 6000 screens across its networks over the coming months.

The fast-growing operator, which has been expanding into Europe and now gets more than 50m views each week of its small screens mostly situated in retail outlets, is giving a vote of confidence to the technology after a year-long trial.

The Quividi system will analyse audiences by gender and age as well as recording the date, time and volume of views. Amscreen claims that 94 percent of shoppers in the venues where its screens are present view the content.

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