Screenmedia Magazine - digital signage, digital out-of-home, convergent media, screenmedia magazine

Skip to content

Thu05172012

Last update06:00:05 PM GMT

Headlines:

Digital outdoor advertising: Premium sites targete...

Screenmedia Expo Europe: VeriFone signs Sky for ca...

Digital signage suppliers: Inurface using Expo to ...

Digital signage in gaming: Four Winds Interactive ...

Digital signage suppliers: Interactivity will be S...

Back News

Topics

People

Digital outdoor advertising: Premium sites targeted after MBO at UK’s Ocean Outdoor

Thursday, 17 May 2012 12:15

Management at British media owner Ocean Outdoor are giving a vote of confidence to the digital out-of-home sector by agreeing a buyout of the company from its early-stage investors.

Their decision also appears to mean that Ocean will remain independent for the foreseeable future and not see its out-of-home estate swallowed by one of the bigger players.

That estate includes about 15 giant digital screens in landmark locations around Britain as well as non-digital backlit and banner properties, again in prominent positions.

Monday, 23 April 2012 16:59

The increasingly strong connections between the digital out-of-home and mobile worlds are highlighted this week in the acquisition of Adcentricity, the operator of a DOOH planning and buying platform, by Bee Media, a mobile shopping specialist.

Bee says it is building a network of Wi-Fi hot spots at retail locations across Canada, the U.S. and Europe that will allow it to deliver hyper-local content to consumers.

The Adcentricity takeover will enable the combined companies to offer a single planning and buying platform for both mobile and DOOH, enhanced by tools such as Adcentricity’s recently-launched Consumer Sync, which allows advertising campaigns to precisely target desired demographic groups by drawing on Nielsen and Environics Analytics data for U.S. and Canadian markets.

Thursday, 16 February 2012 16:31

Organisers of May’s Screenmedia Expo Europe have signed up the first speakers for the London event’s free-to-attend learning programme.

“We’re looking forward to building on the success of last year’s education programme,” said show director Mark Pigou, promising “no sales pitches or repetitive speeches”.

The programme is structured around four channels: Connected Screenmedia, Connected Content, Interactive Connection and Smart Connections.

Speakers lined up so far include:

Nikki Baird, managing partner at RSR Research
Chris Gorell Barnes, CEO of Adjust Your TV
Steve Cox, marketing director at JCDecaux Airport
Giovanni Flore, Benetton Live Windows project manager at Fabrica
Share this post

Saturday, 28 January 2012 17:21

Clear Channel Outdoor is unifying its North American and worldwide operations in a restructure which could see it move faster in rolling out new digital out-of-home media.

William Eccleshare, currently CEO of the international division which handles business outside the Americas, will now take responsibility for that region too as CEO of Clear Channel Outdoor Holdings. Currently based in the UK, he will eventually move to New York City. Eccleshare previously worked with agencies including BBDO, Y&R and JWT.

“Clear Channel Outdoor Holdings will be able to serve partners with our full range of assets, including digital, and learn from experiences in all areas of the world where we operate,” said executive chairman Bob Pittman.