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Thursday, 02 August 2012 17:25 |
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Digital signage suppliers are striving to cement their positions in the Middle East and Africa, widely seen as big untapped markets for the medium.
For example, Dubai-based SmartScreen has followed the recent extension of its petrol station forecourt network into Oman with a new bank contract in Kenya.
Working with local partner Screen Media and media sales house Brand Builder, it will install a digital out-of-home network in the 17-branch estate of First Community Bank (FCB).
The company will use technology from Britain’s Amscreen, for which it became exclusive Middle East and Africa distributor last year.
Said Abdullatif Essajee, managing director of the bank: “This deal is an exciting development, as FCB becomes the first bank in Kenya to utilise digital media to promote its unique offerings.”
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Wednesday, 18 July 2012 17:13 |
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Organisers of October’s DNA digital out-of-home entertainment conference in Los Angeles are taking the unusual step of splitting the event over two locations.
The first day of the 2-3 October conference will take place at the University of South California Davidson Conference Center, while on the second delegates will move to the Vortex Dome Theater (pictured) for “a glimpse of a leading-edge immersive entertainment venue”.
The event is explicitly not looking at the digital out-of-home advertising or communications markets, but at the way that similar technologies are being used in leisure and entertainment.
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