Advertising
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Report: digital OOH spend growing faster outside U.S.
The U.S. share of the global digital out-of-home market will slowly decrease over the coming years as advertising spend in other countries grows, according to the latest forecast from PQ Media.
But seen over a five-year span, growth everywhere will be significantly more sluggish than during the sector’s 2006-2007 boom period.
Among likely major growth regions, the researcher cites Australia as well as the usual suspects of Brazil, 
Ex-CBS boss opens sales house for UK independents
The former international CEO of CBS Outdoor has launched a sales house to represent independent UK digital out-of-home firms.
Joining Tom Goddard (pictured) at new company Digicom are Ralph Ahern, formerly commercial director at outdoor firm Titan, and Tim Butler, formerly CTO at CBS Outdoor.
Meanwhile, CBS Outdoor in the UK has established a retail sales division to manage the advertising contract it holds at the giant new
First ads sold on Canary Wharf outdoor screen
Thomson Reuters is to run advertising on its giant screen at London’s Canary Wharf for the first time.
With the Canary Wharf outdoor display giving advertisers the chance to use interactive digital signage like that which Thomson Reuters already offers in New York’s Times Square, the company will be able to sell three-pronged campaigns employing Internet, mobile and digital out-of-home media.
To date, the Canary Wharf screen has
Interpublic sees immersive future
Agency giant Interpublic is teaming up with “augmented reality” specialist Total Immersion to explore the next generation of out-of-home media.
Total Immersion’s technology, which meshes real-time, interactive 3D graphics with live video, will be used by Interpublic’s Emerging Media Lab in its Digital Out-of-Home Experience section.
“The Total Immersion platform is the first of its kind that we’ve included in the lab,” said Lori H. Schwartz, senior VP
InWindow turns to malls; sales house for WindowGain
Mall advertising looks set to increase on both sides of the Atlantic, with the entry of U.S. firm InWindow into shopping centres and a new sales deal for Britain’s WindowGain.
InWindow, going into malls for the first time, will install its billboard-sized Storescape displays in empty storefronts and on walls.
The firm, which has up to now placed its displays in vacant street-facing stores, has signed up mall
PRN signs first TV Kart advertisers
Premier Retail Networks in the U.S., which this spring started selling advertising on Cabco Group’s TV-enabled shopping trolleys, last week said it had signed up its first five advertisers.
They are Unilever; sodium bicarbonate firm Church & Dwight; breath-freshener manufacturer Cadbury Adams; Bush’s Baked Beans; and American Greetings.
Cabco’s TV Karts incorporate screens which both entertain young children sitting in the trolley’s “cab” and provide information for parents
Warning: credit crisis could hold back digital outdoor
A U.S. investment analyst has warned that the credit crunch could lead to outdoor-advertising operators cutting back their billboard digitisation programmes.
Downgrading Clear Channel Outdoor and Lamar Advertising stock this week, Laura Martin of Soleil Securities said that restricted access to capital could mean billboard owners slashing non-maintenance expenditure and postponing upgrades to digital.
And a weakening advertising market in the last weeks of the third quarter is
Titan to invest $90m in digitising transport ad sites
Titan Worldwide will spend $90m over the next three years on digitising its transit-advertising portfolio in the U.S., the UK, Canada and Ireland, the company said today.
It is currently testing a number of screen formats for its bus, rail and subway sites, with particularly large digital rollouts expected in London and in Chicago, where Titan earlier this year won the right to sell advertising on the transit authority’s
