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Analysis: How well is Focus really faring?
Wall Street’s bears were stalking Chinese digital-signage giant Focus Media Holding today after the company released first-quarter results, with Focus’s stock on the NASDAQ dropping more than 13.5 percent by early afternoon, close to its 52-week low.
But despite Focus trimming its full-year guidance and warning that it expects the recent Chinese earthquake to have an impact on Q2 advertising revenue, the picture that emerged from the financials was 
Airport screens help tourism campaign reach flyers
Where better to reach potential long-haul tourists than at the airport? That is the logic behind a new campaign from Aviator Worldwide, the airports arm of planning/buying agency Kinetic Worldwide, which underlines the role that place-based media such as digital signage can play in targeting specific groups of consumers.
Mixing digital networks with back-illuminated sites and a banner, the campaign for the Korean National Tourism Organisation is running at
Pharmacy channels find prescription for success
The effectiveness of digital signage in pharmacies is underlined by a new study from Australia's Galaxy Research and pharmaceutical manufacturer-retailer Sigma showing significant sales uplifts after on-screen promotions. And the research is backed up by earlier work from Galaxy which suggests pharmacy consumers may be among the most receptive to promotional messages.
The news comes just days after it emerged that Target, the fifth-largest retailer in the U.S., is
Township tavern channel targets affluent black market
South Africa's Provantage Media is launching a new narrowcast TV channel aimed at “the young, fashionable black population in township taverns and bars”.
Kagiso Mokoka, heading the operation, said: “We are now able to expose brands to the top end of the black township market. This medium is ideal for all lifestyle brands and not [just] for liquor brands. It presents an opportunity for brands to interact with this
Day 1: Installation. Day 2: Sales. Day 3: Ads running...
Digital is changing the face of airport advertising, according to screen operator Eye, which points to a “very last-minute tactical booking” made this week by MasterCard for displays at Manchester Airport in the UK.
“Airports have always been seen as a long-term booking for advertisers,” marketing manager Catherine Cooper told SCREENS.tv. But in this case, some of the displays had only been installed for a single day when MasterCard
Clear Channel to put screens in 1000 UK pubs
Clear Channel Outdoor and Inspired Gaming Group are partnering in the UK to install 1000 advertising screens in pubs and bars this year. Clear Channel brings advertising expertise and sales resources to the deal, while Inspired – a major operator of gaming terminals – brings existing relationships with major pub chains as well as the technology for transmitting content to the venues.
The network, called Clear Channel Socialite, will
Researcher predicts steady growth worldwide
International market-research firm NSR predicts that out-of-home advertising via digital signage will be worth $2.7bn by 2013 – and that countries such as China, India and Australia will come to rival North America and Europe in the scale of their digital-signage sectors.
Prashant Butani, an NSR analyst and author of the report “Global Market for Digital Signage”, said the study pulled in data from around 200 companies.
“We
Multiplexes “provide perfect audience for digital signage”
Cinema owner Fame India is making digital signage an integral part of its expansion plans, putting screens in 12 new properties this year and contending that multiplexes offer advertisers an affluent, receptive audience.
Pankaj Mehra, head of advertising sales, told SCREENS.tv that the company currently has 60 digital-signage screens across its 15 existing multiplex cinemas. This year it aims to open a further dozen cinemas, each with four digital-signage
