Advertising
Create your own RSS feed based on the topic 'Advertising'
Anti-signage backlash hits Shanghai
The building of new billboard advertising in Shanghai was halted last Thursday and ongoing construction was stopped. The move is part of an anti-advertising campaign which includes digital signage among its targets and has the support of a large portion of the public.
The government said the ban was intended to prepare for the upcoming Beijing Olympics in August, which will include events in Shanghai.
The official 
O&M to steer advertisers toward Lightscape LEDs
Lightscape Technologies has formed a partnership with advertising agency Ogilvy & Mather (O&M) which will see O&M's clients advertising on Lightscape's large, high-resolution LED billboards in China and Hong Kong.
In addition, Ogilvy & Mather will refer suitable new LED billboard locations to Lightscape.
Bondy Tan, president and CEO of Lightscape, said: “This agreement is the latest in a series of strategic partnerships that Lightscape has entered to
Big Street goes digital
Seven-month-old Indian outdoor-advertising company Big Street, part of the giant Reliance ADA Group, is entering the digital out-of-home business. The company has bagged a prestigious project from Bangalore's administrative body Bangalore Mahanagar Palike (BMP), and is also converting some of its static billboards to digital.
In Bangalore, Big Street will be erecting one screen at each of seven different locations. Speaking to SCREENS.tv, business development VP Jayyant Bhokare (pictured)
CBS Outdoor ponders next steps in South America
CBS Outdoor is to hold back from making large strategic changes at its new South American subsidiary until it can assess how that region differs from its existing territories – a decision which underlines the growing realisation that screen-media markets around the world are developing in different ways.
The U.S. company's international chief development officer Antonio Alonso (pictured) told SCREENS.tv that the acquisition of International Outdoor Advertising Group
CBS Outdoor moves into South America
CBS Outdoor has powered into the South American media market with the acquisition of the International Outdoor Advertising Group (IOA) for $110m in cash.
The move gives CBS immediate access to the booming billboard and signage markets of Argentina, Brazil, Chile and Uruguay and will, the company says, give it a leadership position in the fast-growing Latin American market.
CBS president and CEO Leslie Moonves said that IOA
CBS promotes digital role in London outdoor mix
CBS Outdoor in the UK is highlighting the role that digital out-of-home has to play in media planning by donating ad space to a new campaign from charity World Vision.
The campaign will see CBS's cross-track projection slots at Euston station on the London Underground used alongside two other, non-digital outdoor options – panels on Tube trains, and six-sheet posters at shopping malls.
The two-week campaign, which launched
SCQ metric ranks desirability of consumers
Mumbai-based VJIVE Networks has developed a proprietary metric called Screen Consumption Quotient (SCQ), which it says gives advertisers an opportunity to micro-target campaigns and to pay according to the profile of the potential consumers delivered. But one agency chief has questioned whether it gives a fair representation of individual locales.
SCQ values the quality of the audience for a given screen or location using aggregate socioeconomic data such as
Credit crunch hitting UK screen-media budgets
British advertisers are becoming much more aware of screen media and are starting to compare ratecards for different locations as a result – but the credit crunch is tightening budgets, Xav Adam, managing director of the Adam Media Consultancy, has warned.
“They will come to me and talk about a broad media campaign that includes [digital] signage, but when it comes down to the budgets, they starting pruning when
