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Olympics promise extra boost for China's onboard TV
A researcher has forecast that the number of audiovisual units on China's public transport will reach 210,000 this year and more than double by 2012.
CCID Consulting expects the Olympic Games (stadium pictured) to be a major driving force of growth, with onboard TV becoming the main channel for people to watch events in real time while on the move. Beijing has promised that all events will be broadcast 
Destination to sell ads for PharmaSee TV
Destination Television in the U.S. is to sell local and regional advertising on the PharmaSee TV network, broadening Destination’s offer to general and lifestyle advertisers while leaving the national pharmaceuticals business to PharmaSee.
The signing of PharmaSee, which claims to reach more than 70m consumers each year through some 850 pharmacies including chains such as Medicine Shoppe, Medicap Pharmacy, Buehler’s and Hy-Vee, will add a new location type to
Motomedia targeting Middle East telecoms firms
A UK digital-advertising company that specialises in placing high-impact installations in vacant shop windows is set to open an office in Dubai – and branch out into a number of other territories.
According to Kenny McLean, director of Motomedia, progress is being made on several possible contracts in the Middle East following the putting in place of a licence agreement with the company’s local partners.
Advanced
U.S. advertisers turning to screen media, says researcher
U.S. advertisers are migrating away from TV to digital out-of-home, according to market-research organisation iSuppli. And Sanju Khatri, the firm’s principal analyst for signage and professional displays, told SCREENS.tv that the reason is digital’s superior targeting.
“It’s a better option for advertisers. It’s more focused, more relevant and a better advertising vehicle. The net result is that the major brands, such as Kimberly-Clark, Procter & Gamble, and others, are
BroadSign adds agency-friendly features
Improved ad-sales and scheduling tools are the highlights of BroadSign International’s latest upgrade to its screen-media management software. The enhancements reflect an increasing awareness in the digital-signage technology sector that easy interfacing with agencies’ working methods is essential if the medium is to be included in campaign plans.
Version 6.1 of the BroadSign Suite, offered like earlier incarnations on the software-as-a-service model, will generate “media-buyer-friendly documents such as insertion
India wonders: is it POS, or is it mass media?
Should advertisers and brands treat screens as competitors to existing mass media, as a plank in the last few feet of the consumer's journey to purchase - or as something else altogether? It's long been an issue of contention in the European and North American markets, and now the debate has sparked up again in India, as the subcontinent's growing screens sector strives to define its position in the media
Did SMS spam bring down Focus Media founder?
The recent departure of founder Jason Jiang from the CEO role at China’s out-of-home pioneer Focus Media Holding may have been prompted by government disapproval of its spam SMS text messages. And the issue could cause plans for a separate stock-market listing of Focus’s mobile business to be cancelled or postponed.
Focus sees growth slowing despite strong 2007
Focus Media Holding’s fourth-quarter earnings cap off another year of strong growth for the Chinese company, with revenue climbing about 140 percent year-on-year to reach $507m. But Focus does not expect its growth rate during 2008 to go much above 80 percent.
Total revenue for the quarter reached $184.6m, increasing 171.4 percent from the same period last year and 21.9 percent from the previous quarter.
The fourth-quarter
