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Keynote speakers at today’s Screen Media India conference in Mumbai warned against complacency and spelled out a wish list for the sector’s development in the subcontinent and beyond.
Top among the suggestions of Chetan Madaya, CEO of Laqshya Media, was a new name for the screen-media business, long plagued in many eyes by the divergence – and sometimes downright misleading nature – of an electic range of terms from 
OOH Media develops planning tool
India’s Out-of-Home Media (OOH Media) has introduced a media-planning tool enabling advertisers to optimise their budgets by offering a choice of cities, locations, target groups, frequencies and other factors for each campaign.
Dubbed Flexicasting, the tool will allow advertisers to select from 4100 live screens in more than 750 locations across 22 Indian cities.
A company spokesperson said: “We differentiate ourselves as a thinking media house that adds
Financial advertisers take airport video-wall slots
Public-sector life-insurance companies and banks have emerged as early adopters of the new LCD video-wall advertising opportunities offered by G&A Multimedia at the Cochin International Airport (CIAL) in India.
Firms currently advertising on screens at India’s first new airport built on the public-private partnership model (pictured) include Indian Oil Corporation, State Bank of India, State Bank of Travancore, National Insurance, and Life Insurance Corporation of India, according to G&A
Does King Content really reign in adland?
You've heard it before: content is king. It's a mantra of the out-of-home digital market, and the advertising industry in general. However, as the screen-media sector matures and striking installations continue to attract attention all over the globe, are brands and planners finally getting the message? Are they starting to realise the creative potential of screen media – and, as importantly, are they prepared to pay market rates for top-quality
Clear Channel to sell ads on VMG's UK mall network
Britain's Vision Media Group (VMG, formerly known as ScreenFX) has signed a ten-year contract with Clear Channel Outdoor which will see the outdoor company selling advertising on VMG's mall network across the UK.
Tim Ritson, VMG's sales and marketing director, told SCREENS.tv that the deal – which he said is the longest such yet signed in the screen-media sector – will allow the companies to share technology and
Focus replaces Jason Jiang
The founder and CEO of Focus Media Holding - still the biggest digital-signage company in China despite competition snapping at its heels - has stepped down and handed over the day-to-day running of the business to the former CEO of Focus's poster-frame operation.
Replacing founder Jason Nanchun Jiang is Tan Zhi, formerly president of Focus. Jiang will remain as executive chairman and will continue to work for the company
Channel M measures uplift in gaming stores
U.S. network operator Channel M says advertisements on its screens in GameStop video-game stores created sales uplifts of 19 to 36 percent.
Out-of-home agency surveys air travellers
Out-of-home agency Kinetic Worldwide has launched a survey of airport audiences to help advertising clients assess the value of media in terminals. The new research comes as the screen-media sector takes an increasing interest in airports with their high-value audiences and long dwell times.
Kinetic's subsidiary Aviator Insight has set up the Global Flyer Panel to quiz passengers that have taken to the air at least four times in
