Advertising
Create your own RSS feed based on the topic 'Advertising'
Iconic Pods appear in six UK malls
Clear Channel Outdoor’s partnership with Vision Media Group (VMG) on digital signage in UK malls is entering a new stage with the rollout of 56 screens before Christmas.
Development of the network will continue through 2009, the companies say.
In this first stage, six malls are receiving 65-inch high-definition portrait-format displays which VMG brands as Iconic Pods (pictured), all offering interactive store guides and maps as well as 
Claim: digital out-of-home outstrips online in UK
Digital out-of-home is now the fastest-growing advertising medium in Britain, according to new figures from the Outdoor Advertising Association (OAA).
In the third quarter, digital out-of-home revenue increased 48 percent year-on-year, the body says – an even steeper growth rate than online’s. Its profile has been sharply raised by recent deployments such as a range of CBS Outdoor digital formats on the London Underground (pictured) and the extensive JCDecaux
UK’s Posterscope develops digital OOH planning tool
UK out-of-home planning and buying agency Posterscope has introduced a new version of its Prism system for measuring and comparing digital-signage media.
Prism Screen 2.0 combines gross footfall with other factors to produce “impact scores” for digital out-of-home networks.
Posterscope says the tool makes a “hugely fragmented” market “simple and consistent”.
The Aegis-owned company – and its out-of-home innovations division Hyperspace – have been bullish about the
Siberian firms say OOH ratecard hike deters advertisers
A dramatic increase in digital-signage advertising rates in the Siberian city of Novosibirsk has upset local car dealers which host screens and earn revenue from them.
Several members of the Siberian Association of Automotive Dealers (SAAD) are seeking an urgent review of the charges after DizayMastera, the media company that controls digital-signage content in all auto dealerships in Novosibirsk (pictured), decided to sell screen and billboard advertising in packages
Car dealers have too many ads, city says
The latest U.S. row over the proliferation of advertising signage has broken out in the city of Portsmouth, New Hampshire, where authorities are now reviewing regulations after an explosion in the number of out-of-home promotions operated by car dealers.
The dealerships have ramped up their on-site and on-street advertising in recent months, as new and secondhand car sales have gone through the floor, dragged down by lack of demand
Book illustrator draws up ads for Tube screens
Noted illustrator Quentin Blake has produced original artwork for a campaign on CBS Outdoor’s digital escalator panels (DEPs) on the London Underground.
The campaign, promoting the new children’s book The Boy in the Dress, began this week and runs for a fortnight.
The book, published last month by HarperCollins, was written by David Walliams and illustrated by Blake – a prolific artist on children’s titles, perhaps best known
OVAB comes to Europe
The Out-of-Home Video Advertising Bureau (OVAB) today launched its European chapter, just weeks after unveiling its long-awaited metrics guidelines in New York.
The new German-headquartered arm says it aims to “showcase the technological, commercial and creative potential of the out-of-home segment and to establish uniform industry standards while strengthening the European-centric dialogue between manufacturers, service providers and the advertising industry”.
Among the tasks it faces not shared by
Report: digital OOH spend growing faster outside U.S.
The U.S. share of the global digital out-of-home market will slowly decrease over the coming years as advertising spend in other countries grows, according to the latest forecast from PQ Media.
But seen over a five-year span, growth everywhere will be significantly more sluggish than during the sector’s 2006-2007 boom period.
Among likely major growth regions, the researcher cites Australia as well as the usual suspects of Brazil,
