Advertising
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For many U.S. advertisers, budget cuts are no shock
U.S. brands and advertising agencies were preparing to tighten their belts long before the current economic crisis, according to new research from Advertiser Perceptions.
The company’s twice-yearly Media Economy Report, based on a survey of marketers and media buyers, found that as early as April-May of this year, only a third of advertising budgets were expected to increase during the following six months – and 23 percent were predicted 
Mid-Eastern ad market growing, but OOH lags behind
Outdoor and cinema spends are growing, but newspapers remain the largest medium in the Arabian Gulf, according to the latest figures from the Pan Arab Research Center (PARC).
In the first half of 2008, total advertising spend in the Gulf nations that comprise the GCC group was up by 23.6 percent year-on-year to $3.77bn. Almost half of that – $1.7bn – went to newspapers, while a similar sum –
Oxfam asks public to suggest slogans for digital sites
Oxfam in the UK is inviting the public to write copy for its new digital out-of-home campaign.
Visitors to the charity’s Website can submit their own slogans for the Be Humankind campaign.
TV and print firms moving into out-of-home
Fox and NBC in the U.S., as well as Pacific Magazines in Australia, are among the latest mainstream media firms dipping their toes into the digital out-of-home market.
NBC’s Digital Health Network, which it distributes across multiple screen and online platforms, has signed up two new place-based services to carry its content: StayHealthy, which operates kiosks (pictured) in colleges and gyms, and Windstone Communications, whose MD Outernet screens are
AMI, Merit, TAP.tv partner to reach the bar crowd
AMI Entertainment, Merit Entertainment and narrowcast TV specialist TAP.tv are to collaborate on creating an advertising network in bars and restaurants across the U.S.
AMI, which provides music for digital jukeboxes over the Internet, and sister company Merit, which provides coin-operated touchscreen video games, are enlisting TAP.tv’s TV expertise to build a network which integrates advertising into bar entertainment.
Devices delivering the entertainment content and brand messaging
Tesco Poland to get advertising screens
Tesco’s hypermarkets in Poland are to get nearly 1500 digital-signage screens over the next few months.
Polish firm Atvertin will install 42-inch displays (as pictured) in 52 Tesco stores, running a 275-second loop of advertising and information.
“In 2009 we hope to sell 15 to 20 percent of airtime in the loop. Breaking even should be achieved in the third year of operations,” said Maciej Dziewolski, Atvertin’s
Clear Channel plans digital billboards outside parks
Clear Channel Outdoor has struck a groundbreaking deal with New York’s Nassau County, giving the media firm the right to place electronic advertising billboards outside parks, an unusual location for digital signage.
In return, Clear Channel will provide a steady flow of revenue to the county; sponsor street furniture including benches, tables and trash cans in Nassau’s five largest parks; and allow the county to advertise concerts and other
SeeSaw grows roster of sports networks
U.S. advertising aggregator SeeSaw Networks has added inventory from four digital out-of-home sports specialists to its portfolio, increasing its sports-enthusiast impressions from about 9m to 12m each week.
ONTrack has screens (pictured) at more than 1100 racetracks, casino sports-book areas and other betting locations, while OnSite is present in some 185 sports bars. The Bar Network puts 50-inch plasma screens in upmarket Manhattan bars, while the fourth media owner
