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Wal-Mart TV urges U.S. voters to register
Wal-Mart has launched a voter-registration campaign, funded by the federal government, on its in-store TV network in the U.S.
According to the giant supermarket chain, which has a weekly footfall of 136m people at its stores across the country, the government is using digital signage to get the voter-registration message across to female store visitors. “Wal-Mart women” are “seen as key swing voters on Election Day”, it said.
Focus may spin off Internet operation
The Internet-advertising subsidiary of China's Focus Media Holding has taken the first steps towards an initial public offering in the U.S. – a move that would make Focus itself effectively a pure-play out-of-home firm once again.
Allyes Online Media Holding has submitted to the Securities and Exchange Commission a draft registration statement for an IPO of American depositary shares, which “is expected to commence as market conditions permit”. The
Sales house takes control of Moscow metro network
The 5000-screen underground and overground digital-signage network on Moscow’s metro has a new owner this week.
Olympus, which previously sold advertising on the system and has now taken it over from previous owner Interfax, plans to more closely co-ordinate content with ads.
The company, which changed its management in July of this year, says it also hopes to improve the revenues from screens at its less-used sites.
Audi begins “UK’s biggest-ever digital OOH campaign”
Audi is giving about 15 percent of its budget for a new UK campaign to digital out-of-home, in what its agencies say is the country’s biggest-ever advertising commitment to the medium.
Highlighting the road-grip technology in Audi’s Quattro car (pictured), the campaign will run on digital outdoor media including large displays in city centres, screens at major railway stations, and CBS Outdoor’s London Underground formats.
Showing human hands
ClubCom deal will transform Zoom, add 60m viewers
ClubCom, the U.S.-based operator of branded digital-signage networks in gyms and bowling alleys, today confirmed earlier speculation that it has been acquired by Canada’s Zoom Media & Marketing.
The deal will transform Zoom from a predominantly non-digital out-of-home advertising company into one which uses digital signage for approximately a third of its sites – a significantly higher proportion than enjoyed by most firms from a conventional OOH background –
Arbitron: “PPM won’t misrepresent minority audiences”
U.S. audience-measurement specialist Arbitron has defended the ethnic composition of its Portable People Meter (PPM) panels from a growing chorus of criticism.
Since last year, minority radio broadcasters and ad agencies specialising in minority markets – including the National Association of Black Owned Broadcasters and the Association of Hispanic Advertising Agencies – have been alleging that some ethnic groups are under-represented on the Arbitron PPM panels.
If true,
Russian advertisers innovate with LED, Bluetooth, radio
The second annual Interactiv advertising design competition is now underway in Moscow, with the winners due to be announced at the Moscow International Festival later this month.
As with the 2007 contest, digital-signage content is well to the fore, and interactivity is also being considered by judges this year.
Interactive screen-media entries reportedly make use of Bluetooth, LED screens, and even radio alongside the video stream.
This
Intel refreshes London Tube ads in real time
Intel has become the first advertiser to take advantage of the real-time update facility on CBS Outdoor’s London Underground screens.
A campaign devised by McCann-Erickson and running on CBS Outdoor’s digital escalator panels (DEPs) and cross-track projection displays (XTP, pictured) promotes the artists featured on Intel Studio, a Website where aspiring musicians can upload tracks which are then rated by the public.
Each of the DEPs will feature
