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Growth potential seen for digital OOH in Romania
Out-of-home TV is the most popular “non-conventional” advertising medium in Romania after the Internet, according to local research.
A report in the publication Financiarul says, however, that the level of alternative advertising is “still well below Western markets”.
OOH TV and digital signage in Romania continues to be dominated by Monopoly Media, which operates in retail outlets, clinics, pharmacies, and fast-food restaurants as well as at Bucharest's Otopeni 
Echoes of London in Hong Kong subway screens
China's commuters continue to attract the attention of digital-signage operators, with JCDecaux installing escalator screens in Hong Kong's rapid-transit system and Shanghai's Digital Media Group using research to point up the cost-effectiveness of its subway screens.
In Hong Kong, JCDecaux Digital Vision has installed a series of 32-inch LCD displays (pictured) alongside an escalator at the Causeway Bay Station of the MTR transit system.
The group of screens,
Could billboard ban benefit digital out-of-home?
A decision by local government in the southern Indian city of Bangalore to stop issuing or renewing licences for outdoor advertisements has brought to the fore the challenges being faced by this traditional medium in some of the country's major centres.
The Bangalore decision echoes recent restrictions on outdoor advertising in cities such as Moscow and Shanghai, and a continuing debate in dozens of American communities over what should
Alternative media "will flourish despite downturn"
The out-of-home sector will continue to benefit from changing patterns in U.S. media consumption and advertising spend despite the credit crunch, according to a new market forecast from private-equity firm Veronis Suhler Stevenson (VSS).
The report cautions that “for many alternative media this will be the first economic slowdown in which they will be seriously tested”, but adds that although some advertiser categories including automotive and financial have reduced
Avanti gets three-year Setanta sales contract
Avanti Screenmedia in the UK has extended its contract to sell advertising and sponsorship on the Setanta Sports channel broadcast into pubs and clubs.
The company expects total ad sales to be worth £8m ($16m) over three years. £1.6m of that will reach the coffers of Avanti, which has already sold Setanta airtime for one season.
The channel airs major sporting events including matches from the English and
Airport gets UK's biggest portait screen
Eye Media Europe has installed a 103-inch portrait display at Manchester Airport in the UK, claiming it's the country's largest in that orientation.
Located by the entrance of the new Biza duty-free outlet, which has opened as part of Manchester Terminal 1's £35m ($70km) refurbishment, the digital-signage screen is said to reach all departing passengers.
With a display area of 1.4 x 2.4m, it shows seven-second Flash spots.
Moscow ad rates rising as outdoor ban approaches
Outdoor-advertising prices are climbing in Moscow following the imposition of restrictions in several areas including major tourist attractions.
As reported by SCREENS.tv in May, the Moscow government unexpectedly issued a decree banning all outdoor signage and advertising in historic areas around the Kremlin (pictured), the Novodevichy Monastery and the Kolomenskoye Estate. It had previously issued advertising licences on payment of a fee.
The plan is for the ban
India's OOH runs campaigns on terrorism, environment
India's OOH Media is dedicating airtime to social causes and public-service messages under its OOH Cares programme.
OOH Media told SCREENS.tv that it is already showing messages related to public safety in the wake of recent terrorist attacks and threats in India. The message “Keep your city safe, keep India safe” is being aired in several cities.
The company, which claims 55m viewers monthly for its retail (pictured),
