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28 July 2008 16:13

Network CN: “We can put screens where Focus can't”

Network CN: “We can put screens where Focus can't”

Chinese digital out-of-home startup Network CN is reaching the sites that its giant rival Focus Media can't by forging close links with local government.

In a published interview, general manager Stanley Chu said that the firm was benefiting from its relationship with Beijing All Media and Culture Group (BAMC), a state-owned organisation which holds the city's outdoor broadcasting rights.

“We can access buildings that Focus cannot get into 

25 July 2008 20:32

Outdoor media: crackdown in Durban, protests in Britain

Outdoor media: crackdown in Durban, protests in Britain

Outdoor advertising is to be forbidden in much of the South African city of Durban during the 2010 FIFA World Cup, in a move that echoes recent bans in Moscow and Shanghai and the continuing debate over billboards in many U.S. communities.

The ban will apply to all roadside and other outdoor signs within one kilometre of Durban's central business district (pictured), as well as on sites near the 

25 July 2008 20:27

VisionChina: revenue, ad minutes, screen numbers all up

VisionChina: revenue, ad minutes, screen numbers all up

VisionChina Media, a major operator of digital signage on China's buses which is now moving into the subway market too, more than quadrupled its revenue in the second quarter.

At $20.3m in the quarter ending on 30 June, revenue was 332 percent up on the same period in the previous year. Operating profit, at $7.8m in the second quarter, rose from $4.5m in the first quarter; it had been 

21 July 2008 17:19

Aeroflot to sell advertising in passenger cabins

Aeroflot to sell advertising in passenger cabins

As the rising cost of fuel hits the world's airlines, Russia's Aeroflot is to sell advertising inside its planes' cabins.

The Russian flag carrier says it expects to generate $5-10m a year from selling signage slots, along with advertising on headrests, blankets, plastic glasses and even food trolleys.

Aeroflot isn't saying how the ad space will be sold, or how its in-flight signage and advertising system will work, 

13 July 2008 09:34

Digital signage “leading Chinese ad growth”

Digital signage “leading Chinese ad growth”

Digital signage is taking a leading role in the growth of China's advertising market, according to a new briefing from Northern Sky Research (NSR).

And the country's biggest digital out-of-home firms have already deployed more than a third of the world's digital-signage assets – fertile ground for growing revenue.

Citing Group M figures that suggest China will take 24 percent of global new advertising spend this year – 

10 July 2008 18:30

PDM offers carbon-free campaigns

PDM offers carbon-free campaigns

As brands compete to show off their green credentials, Australia's Prime Digital Media (PDM) is offering its advertisers the opportunity to carbon-offset their campaigns  on its digital-signage network.

Carbon-reduction specialist Carbon Planet has created a tool for PDM which calculates the estimated carbon emissions caused by each use of the company's digital-signage displays, based on an audit of greenhouse-gas emissions attributable to PDM's activities in calendar 2007.

When 

09 July 2008 18:07

Titan sees digital providing half of its railway revenue

Titan sees digital providing half of its railway revenue

Britain's Titan Outdoor is to strengthen its digital presence at major London railway stations with the installation of more than 100 new advertising screens.

The £2m ($4m) rollout, scheduled to be completed by mid-October, will add 65-inch-high units supplied by Iblink to Titan's existing network of large Transvision LED screens at stations, which first appeared six years ago.

News of these installations at stations on the overground rail 

09 July 2008 18:00

Ad groups settle on proof-of-performance standards

The American Association of Advertising Agencies (AAAA) and  Outdoor Advertising Association of America (OAAA) have issued new guidelines covering proof-of-performance reports for digital signage.

Generated automatically by networks based on what ads have been played out when and where, the reports should eliminate any need for photographic evidence, the associations say.

For each campaign, networks will be required to provide the totals of both daily and weekly spots