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Russian screen campaign aimed at runaway kids
News Outdoor is using its digital-signage network in Russia for a national campaign to trace orphans who have run away from the country's children's homes.
The charity campaign is running on News Outdoor's national network of digital-signage systems across Russia and building on a newspaper campaign that started last month.
Barbarian Penzova, director of the Find Our Children charity, said that the problem of orphans running away from 
European sector tries hard, could do better
Digital-signage network operators in Europe are improving their understanding of content and their relationship with advertisers – but there is still confusion over return on investment (ROI), according to a report published today by Futuresource Consulting.
The consulting group, a specialist in electronic media, has followed up a 2007 study of nearly 100 networks in France, the Netherlands, Portugal and the UK which found that fewer than half of
CBS Outdoor puts cross-track screens in London Tube
CBS Outdoor in the UK today launches networked cross-track projection (XTP) screens at five stations on the London Underground.
Nestlé, Sky, cider brand Magners, Paramount, brewer InBev and theatre-promotion firm Dewynters are the first advertisers on the 23 screens, which are placed on the opposite side of the tracks from the platforms, in positions historically occupied by large printed posters.
Most travellers face the tracks while waiting for
Adspace reaches its hundredth mall, aims for 250
Adspace Networks, the New York large-format digital-signage specialist, has broken through the 100-site barrier with its nine-foot-high system at upmarket shopping malls across the United States.
The firm's “smartscreen” displays are based on floor-mounted vertically-installed 65-inch high-definition plasma screens and, unusually for a screen-media system, content is delivered mall-wide via a wireless connection.
Bill Ketcham, Adspace's managing director, said that the content on the system is also unusual,
Digital signage grabs the attention, researchers say
Consumers find digital signage compelling and entertaining, according to research released today by U.S. advertising aggregator SeeSaw Networks.
Researcher OTX studied 12 demographically and culturally varying groups of people for SeeSaw to determine which media appealed most to each.
For 11 of the 12 groups, digital signage was ranked as the most attention-grabbing medium – sometimes sharing the top slot with billboards, magazines, TV or all three.
Digitisation drives growth of outdoor sector in UK
Outdoor, transport and cinema are among the fastest-growing advertising media in the UK, according to the latest figures from the Advertising Association.
While the Internet predictably took the biggest leap forward during 2007, with ad spend up 39.5 percent on 2006, the next most successful categories both involved advertising in public places – cinema, up 10.1 percent, and outdoor and transport, up 4.6 percent.
“Cinema benefited from increased
GameStop deal boosts CBS’s retail network
CBS Outernet is more than trebling the size of its in-store TV portfolio after signing up its first major non-grocery retailer.
Along with technology partner Reflect Systems, the company has started rolling out a network to more than 4000 U.S. outlets of GameStop, the world’s largest chain of videogame stores. The rollout, replacing an existing disc-based in-store TV service, is expected to be completed in 2009.
The in-store
Railway-station screens mix ads with passenger info
Indian out-of-home media company Armour Display Systems (ADS) is expanding its network of screens in major railway stations with the addition of Mumbai Central – but is also warning that it could take up to five years before the digital-signage network is bringing in enough revenue.
CEO Deepak Srivastava told SCREENS.tv: “We started with Chennai a few years back. This followed our foray into Bangalore, Hyderabad and Pune.”
