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Network CN: “We can put screens where Focus can't”
Chinese digital out-of-home startup Network CN is reaching the sites that its giant rival Focus Media can't by forging close links with local government.
In a published interview, general manager Stanley Chu said that the firm was benefiting from its relationship with Beijing All Media and Culture Group (BAMC), a state-owned organisation which holds the city's outdoor broadcasting rights.
“We can access buildings that Focus cannot get into 
European sector tries hard, could do better
Digital-signage network operators in Europe are improving their understanding of content and their relationship with advertisers – but there is still confusion over return on investment (ROI), according to a report published today by Futuresource Consulting.
The consulting group, a specialist in electronic media, has followed up a 2007 study of nearly 100 networks in France, the Netherlands, Portugal and the UK which found that fewer than half of
Focus Media to develop interaction with mobile phones?
China's Focus Media Holding, the world's largest digital-signage media owner by several measures, could introduce more interaction to its screens after saying that is to continue operating its Focus Wireless business.
Focus wound down most of the business when accusations of text-spamming led to the suspension of activities earlier this year.
According to reports from China, Focus – responding to market speculation that it would close the mobile-marketing
Private-equity deal values India's Laqshya at $460m
Global private-equity firm Warburg Pincus has picked up a minority stake in Mumbai-based outdoor-advertising company Laqshya Media for $69m.
Laqshya CEO Alok Jalan told SCREENS.tv that Warburg will be investing over the next 12 months to buy “a significant minority stake” in Laqshya. The stake is said to be 15 percent, which would value Laqshya at a nominal $460m.
Jalan said: “[Our] focus is going to be
Analysis: How well is Focus really faring?
Wall Street’s bears were stalking Chinese digital-signage giant Focus Media Holding today after the company released first-quarter results, with Focus’s stock on the NASDAQ dropping more than 13.5 percent by early afternoon, close to its 52-week low.
But despite Focus trimming its full-year guidance and warning that it expects the recent Chinese earthquake to have an impact on Q2 advertising revenue, the picture that emerged from the financials was
Hughes sees Indian retail moving to managed networks
Hughes Communications has launched its managed digital-signage service in India, focusing on retailers rather than screen-media companies and believing that eventually even smaller retail firms will want to have their own networks.
K.Krishna, chief technology officer of Hughes, told SCREENS.tv: “The digital-signage service-providers, while they have understood the ROI [return on investment], want to do everything themselves and do not see much value in a managed service. However the
SMS “is missing ingredient of digital signage”
Interactive digital signage is one of the most potent ways for brands to establish direct contact with consumers, and could even replace market research in the future, according to a New York firm which has raised more than $1m for nonprofits in the last year using digital signage and SMS.
Sophist Productions says funds raised by its patent-pending Text-to-Pledge mobile fund-raising system last week topped the $1m mark. Organisations
Genr8 finds market for short content sequences
Australian company Genr8 Digital Media says it is now shipping 3000 hours of short content every week to users including digital-signage network operators. Its focus on the out-of-home screen market – as well as other new media such as online and mobile – is a sign that the scale of the sector is now providing lucrative opportunities for service providers.
The short sequences, typically running between 30 seconds and
