Business models
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BarCast connects with the university crowd
Visitors to 51 (and counting) bars, pubs and restaurants in Boston, Massachusetts are using their mobile phones to interact with a text- and picture-message-enabled signage system called BarCast.
Launched by a Boston-based company of the same name, the service uses technology from another local company -- Aerva -- which has previously supplied a text-message version of its software to Digipub, an Irish company that supplies cellular-interaction signage systems for 
Agencies, screen-media firms to mix in Mumbai
Organisers of next month's Screen Media India event have named a roster of speakers that they say brings together the digital-signage sector with the broader advertising industry.
Among the presenters and panelists at the one-day event, being held at Mumbai's Taj Land's End hotel (pictured) on 20 March, are Lynn de Souza, director of media services for Lintas Media Group; Pranesh Misra, global director of marketing accountability for Lowe
China's Impel to double in size, join NASDAQ
Encouraged no doubt by the generally warm welcome that Wall Street investors have given Chinese out-of-home titan Focus Media Holding, another screen-network operator from the country is to seek a NASDAQ listing.
Impel Media, which operates LCD screens in hospitals and pharmacies, has just raised some $60m in a third funding round and hopes to go public about a year from now.
The latest
Indian networks "face hard times without VC backing"
There could be troubled waters ahead for those digital out-of-home firms in India that lack venture-capital (VC) funding, according to one entrepreneur in the sector.
LiveMedia founder and CEO Rajan Mehta – whose firm was funded by VC outfit Draper Fisher Jurvetson last year – told SCREENS.tv: “While I have no accurate means of judging the funding which has gone into the industry, there are about five
Theme-park operator plans nine media channels
North American theme-park operator Six Flags is rolling out a broad range of media channels, including digital signage and place-based TV, for brands to reach its millions of visitors.
The scheme is reminiscent of the now largely discredited belief held by some that high-traffic locations such as supermarkets could compete directly with broadcast TV on the basis of sheer audience size.
But Six Flags
China's Focus does another Internet deal
China’s Focus Media Holding has formed another strategic partnership to retain its position as the country’s largest digital-media group.
Its Hua Kuang Advertising Company has entered into a joint-venture agreement with Dentsu, the international advertising group, to create a new Internet-advertising company in China. Dentsu will own 67 percent of the joint venture while Hua Kuang will own the remaining 33 percent.
Focus CEO
Venezuelans succumb to rebranded Scala technology
Rebranding a Scala system as its own is helping UnoLink, the software vendor’s exclusive VAR in Venezuela, crack a difficult market.
“UnoLink is one of our premier partners in the Latin American region. They’ve taken our Digital Showcase system [pictured] and are branding it as their own, with great success in the region,” said Dick Trask, Scala’s director of public relations.
This sales approach,
Screens star at new Heathrow terminal
On 27 March this year, if all goes to plan, the first passengers will trundle their suitcases through the shiny new Terminal 5 (T5) at London’s Heathrow airport and, with a bit of luck, will glance upwards at one of the nearly 300 screens scattered across the terminal by JCDecaux Airport.
For Don Sperring, outgoing UK managing director with the company, and Richard Malton, the firm’s marketing
