Business models
Create your own RSS feed based on the topic 'Business models'
Digital signs could offer electronic money
Digital-signage advertisers will soon have access to a new promotional electronic-money system to incentivise customers to shop at relevant stores.
Known as Creditz, the system allows advertisers to interactively download electronic money to the viewer’s mobile phone and for the viewer to spend the currency at a designated retailer or other outlet accepting the Creditz system. The limits on how the Creditz are spent can be controlled 
Focus strengthens healthcare holdings; Yanhuang to IPO
Focus Media, China’s largest digital-signage network operator, has made a $5m investment in Yanhuang Health Media in return for a 20 percent equity interest.
Yanhuang, the Beijing-based operator of a screen-media advertising network for hospitals and healthcare locations in China, has ambitious expansion plans and hopes to make its NASDAQ debut this year.
In addition to the cash investment, Focus will transfer to Yanhuang
Arial Way takes stake in new-media firm, prepares network
Ariel Way, a Florida-based media-technology company founded in 2004, has taken a 10 percent stake in FaceTime Strategy, a Washington, D.C.-headquartered new-media firm.
The deal will give Ariel Way – which is transitioning itself from a corporate video-network firm into a new-media services company – a direct line into a firm offering blogs, podcasts, videos and, of course, digital signage.
“It’s a partnership move
Indian firm sees screens building mobile revenue
In the rush to roll out screens into the Indian market, a lot of early movers aren’t making much money. But one newcomer – SureWaves, a part of Bangalore-based IndusEdge Innovations – believes it may have found a solution: developing revenue from mobile services as well as advertising.
The firm’s New Delhi-based CEO, C.V.L. Srinivas (pictured), told SCREENS.tv: “The industry has taken its first baby steps. A
Neo, Traffic join forces on Canadian malls
Neo Advertising and Traffic, a pan-Canadian digital-signage operator specialising in shopping centres, have entered into an alliance to offer agencies and brands a one-stop shop for buying screen media in Canada’s malls.
“The Neo-Traffic alliance is purely strategic and involves the effective merger of our sales staff,” said Ronald Tapiero, Traffic’s vice-president.
“Neo has a strong international presence, whilst we have a very strong
Screen ads bring new life to Californian payphones
Screen media is not just for multi-eyeball situations, claims Automated Vending Technology, the Californian vending-machine specialist, which has started rolling out signage at payphones across the state.
The move follows a groundbreaking deal between AVT and a media company, Green Eye Media, that was struck last August and has allowed both companies to install AVT’s custom seven-inch LCD panels and signage software on around 2000 payphones from
Digital sign drives newspaper sales
Screen media could soon be another way for newspaper publishers to deliver the latest stories to their readers, as well as aiding their sales, thanks to a new system from British firm Comtech M2M.
Digital move earns Harrods $3m a year
London retail icon Harrods has gained significantly increased ad revenue from its screen-media network – to the tune of £1.5m ($2.94m) annually.
The results were confirmed by Guy Cheston, advertising sales and sponsorship director for Harrods, to participants in the Westfield World Retail Study Tour. According to Cheston, Harrods has tripled its ad revenue since switching from static posters to digital in 2006.
