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Sky News adds another out-of-home site
Sky News could get a significant boost to its UK viewership through a new deal signed with digital-outdoor operator City Gateway Media.
Each four-minute loop on City Gateway's Manchester Tower screen (pictured) in the eponymous northern English city is to feature 30 seconds of Sky News material.
City Gateway claims the screen reaches 207,000 viewers daily – a substantial number to add to Sky's UK satellite viewership of 
Future TV adds Olympics spots after India gets gold
To mark India's first-ever Olympics gold medal in Beijing this month, in-store TV network Future TV has introduced new content focusing on the competition.
The network is airing spots such as Top Ten Athletes To Watch, updates on Indian participants and other vignettes on the Olympics.
Vishakha Singh, marcom and strategy director for Future Media, said: “It's a moment of pride to celebrate the first-ever individual gold for
Startup relies on locally-produced video
Logix Innovations, a digital-signage startup in the northeastern U.S., is showing original content by independent film-makers in unusual locations that include coffee shops, bookstores and laundromats.
The company has reached 75 sites in the New York area since launching in March.
“The content differs significantly from other digital-signage services in that we use a variety of local and consumer-developed programming, such as music videos, short sitcoms and short
India's OOH runs campaigns on terrorism, environment
India's OOH Media is dedicating airtime to social causes and public-service messages under its OOH Cares programme.
OOH Media told SCREENS.tv that it is already showing messages related to public safety in the wake of recent terrorist attacks and threats in India. The message “Keep your city safe, keep India safe” is being aired in several cities.
The company, which claims 55m viewers monthly for its retail (pictured),
National screens deal for Bombay bourse
Digital Signage Network (DSN) India is to display real-time stock-price information on its network of screens in 22 cities, following a deal with the Bombay Stock Exchange – and if the experiment pays off, the network could provide more “utility-based” content in future.
Gaurang Shah, founder and CEO of DSN India, told SCREENS.tv: “We will be flashing the latest updates on Sensex [the exchange's main index] across our all
European sector tries hard, could do better
Digital-signage network operators in Europe are improving their understanding of content and their relationship with advertisers – but there is still confusion over return on investment (ROI), according to a report published today by Futuresource Consulting.
The consulting group, a specialist in electronic media, has followed up a 2007 study of nearly 100 networks in France, the Netherlands, Portugal and the UK which found that fewer than half of
UK government to fund digital-signage research
The UK's Economic and Social Research Council (ESRC) is to support academic research into the effectiveness of corporate digital signage.
The government-funded body will fund a three-year PhD studentship at Bangor University in Wales, focusing on the measurement of digital signage's impact on factors such as information retention, staff morale, and absenteeism.
This data will then form the basis of a set of guidelines on best practice
Phone store gets largest outdoor LCD in Australia
Australia's Prime Digital Media has created three digital-signage channels – two indoor and one outdoor – for telco Telstra's new T Life store in Melbourne.
From this week, the store will feature a plasma wall supplied by Corporate Initiatives Asia, used for product demonstrations, promotions and branding; 29 portrait displays split into eight audio zones; and a 2.5-metre-wide, 22-metre-tall vertical strip-format outdoor LCD screen from Screentech, showing a mix
