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Digital signage grabs the attention, researchers say
Consumers find digital signage compelling and entertaining, according to research released today by U.S. advertising aggregator SeeSaw Networks.
Researcher OTX studied 12 demographically and culturally varying groups of people for SeeSaw to determine which media appealed most to each.
For 11 of the 12 groups, digital signage was ranked as the most attention-grabbing medium – sometimes sharing the top slot with billboards, magazines, TV or all three.
Indian networks face creative challenge
Creative agencies in India are grappling with digital out-of-home, which has grown to approximately 12,000 screens across the subcontinent, as advertisers come to recognise that TV rules don’t apply and specially-created content is needed for the new medium.
“The limitation at this stage is that not enough marketers and traditional advertising creatives understand the medium to exploit it,” said K.V. Sridhar, national creative director of Leo Burnett.
“As
MSN promotes dating portal on festival screens
VJIVE Networks has executed a promotion for MSN's Romance portal in India aimed at driving 18-to-24-year-olds online – a relatively unusual example of a digital-signage campaign aimed at a narrow age group.
For the campaign, VJIVE linked up with with Symbiosis Institute of Business Management (SIBM) to set up an LED- and LCD-based narrowcasting network at Transcend 2008, a three-day annual management and cultural festival held in the western
PPC to provide 3D content for Philips WOWvx users
The Picture Production Company (PPC), which has operations in the UK and the U.S., has been selected by Philips to develop content and what will effectively be a complete digital-signage system for the vendor's 3D WOWvx display technology.
PPC says it will convert two-dimensional content such as TV ads, programmes and other presentations for the 3D WOWvx screen system using Philips' BlueBox software suite, as well as creating what
Dunnhumby names Tesco content partner
Tesco Screens, the digital-signage network of Britain's biggest retailer, has named Great Guns as its new content-production partner. The appointment of the London agency to replace former incumbent Instrumental Media Group spells a final break with the origins of the network, originally known as Tesco TV.
Great Guns has worked for clients including Nike, the BBC, Boots, and Airtel. On the Tesco project it will now report to Dunnhumby,
YouTube: the way of the future?
The latest software release from Dutch digital-signage application specialist Netpresenter will support YouTube videos, Adobe Flash, and news tickers. Netpresenter 5.0 enables playback on PC desktops, as well as large-format displays.
Frank Hoen, CEO of Netpresenter, believes that we'll be seeing a lot more embedded YouTube clips broadcast on screen-media displays, opening the doors for user-generated content (UGC).
“YouTube is the 'killer app' for user-generated video content
Genr8 finds market for short content sequences
Australian company Genr8 Digital Media says it is now shipping 3000 hours of short content every week to users including digital-signage network operators. Its focus on the out-of-home screen market – as well as other new media such as online and mobile – is a sign that the scale of the sector is now providing lucrative opportunities for service providers.
The short sequences, typically running between 30 seconds and
Olympics promise extra boost for China's onboard TV
A researcher has forecast that the number of audiovisual units on China's public transport will reach 210,000 this year and more than double by 2012.
CCID Consulting expects the Olympic Games (stadium pictured) to be a major driving force of growth, with onboard TV becoming the main channel for people to watch events in real time while on the move. Beijing has promised that all events will be broadcast
