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Adobe bans its Media Player from digital-signage devices
Digital-signage networks using Adobe’s new Media Player to show content could be in breach of the software company’s licence agreement – as hundreds of networks already using Adobe’s Flash are also believed to be.
The licence for Media Player 1.0, released this week almost a year after its first announcement, states that it cannot be run on “any non-PC device or with any embedded or device version of any 
Future Media seeks UGC inspiration
Future Media, owner of India’s in-store network Future TV, has launched a nationwide contest for user-generated content.
The competition, dubbed Gone In 30 Seconds, invites short films with mass appeal to air on Future’s network. The company hopes it will highlight the need for differentiated creatives for this medium, said MD and CEO Partho Dasgupta.
Importantly, the films will rely on visual content rather than audio, he added.
Asian broadcasters look beyond the home
TV broadcasters in the Asia-Pacific region are gearing up to package content for every possible screen, including mobile phones, PCs, and out-of-home TV, to catch their prospective consumers wherever they can.
The new focus on multiple viewing platforms including out-of-home is leading broadcasters to look at locations such as airports, as well as public and private vehicles, as possible venues where they can reach their audiences.
For instance,
Does King Content really reign in adland?
You've heard it before: content is king. It's a mantra of the out-of-home digital market, and the advertising industry in general. However, as the screen-media sector matures and striking installations continue to attract attention all over the globe, are brands and planners finally getting the message? Are they starting to realise the creative potential of screen media – and, as importantly, are they prepared to pay market rates for top-quality
Networks warned not to expect profits from production
Looking to make money on advertising content and production? If you’re a network operator rather than a creative or production house, don’t count on it: that was the conclusion of a panel discussing the oft-unmentioned issue of content pricing at this week’s Digital Signage Expo in Las Vegas.
“We try to make content affordable – we don’t look at it as a revenue stream,” said Dan Hong, VP of
Cisco intros professional-development curriculum
A new education programme from Cisco will offer a qualification in creating, managing and distributing screen-media content.
A programme styled as the Cisco Academy of Digital Signage is aimed at media professionals looking to improve their job prospects, staffers at content-production houses, and Cisco resellers interested in the digital-signage market, the company said this week.
A three-day training programme will lead to a Cisco Qualified Digital Signage Media
Content: the time to act is now
Now is the time to create content that really plays to screen media's strengths, says Paul Maidment, business development director of BBC Motion Gallery, in the latest of our series of presentations from Screen Expo Europe earlier this month -- free for you to download.
It's tough to attract audience attention, scientists say
It's a screen-media buzzword: context. How does the relevance of the message to the situation affect sales? While there isn't a definitive answer yet, several organisations are putting time and money into studying the question.
At the Institute for Geoinformatics at the University of Munster in Germany, for example, a group of researchers has been examining the relationships between consumers and digital displays – in particular context and
