Innovation
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Reactrix seeks a buyer for its assets
Interaction innovator Reactrix is officially up for sale, following weeks of speculation.
The Californian company has appointed consulting firm Sherwood Partners to find buyers for its media and technology assets, Reactrix founder and CEO Mike Ribero said in a statement which appeared to imply that the firm would not be sold as a going concern – although its installations in U.S. malls and cinemas will continue to operate for 
Interpublic sees immersive future
Agency giant Interpublic is teaming up with “augmented reality” specialist Total Immersion to explore the next generation of out-of-home media.
Total Immersion’s technology, which meshes real-time, interactive 3D graphics with live video, will be used by Interpublic’s Emerging Media Lab in its Digital Out-of-Home Experience section.
“The Total Immersion platform is the first of its kind that we’ve included in the lab,” said Lori H. Schwartz, senior VP
InWindow turns to malls; sales house for WindowGain
Mall advertising looks set to increase on both sides of the Atlantic, with the entry of U.S. firm InWindow into shopping centres and a new sales deal for Britain’s WindowGain.
InWindow, going into malls for the first time, will install its billboard-sized Storescape displays in empty storefronts and on walls.
The firm, which has up to now placed its displays in vacant street-facing stores, has signed up mall
Digital signage draws visitors into hot topics
The Norwegian Museum of Science and Technology is using an interactive digital-signage system to enhance its exhibits.
Based on Scala software and deployed by Eytor Interaktiv Media along with Scala certified partner Kongsberg Intellifield, the system in the Oslo museum complements other innovations intended to deeply involve the public in the topics that it covers.
The global-warming exhibit, for example, requires visitors to wear rubber boots as they
Touchscreen slides along retail shelving
U.S. retail-merchandising specialist Frank Mayer & Associates will next week bring to market a touchscreen unit designed for use on store shelves.
The SlideBuy Shopper Information System combines an interactive screen with bespoke software and can glide along the shelf, pulled by a handle, allowing access to products stored behind it.
The unit will be available with a range of monitor sizes and customisable frame designs.
Hitachi hopes 3D will grow share of Japanese market
Japanese firms Hitachi, CAD Center and Hitachi Information Systems are joining forces to market 3D digital signage for way-finding.
The trio plan to sell their systems to transport hubs and large commercial buildings, with 3D graphics showing maps and other location-specific information.
Hitachi claims to have about 13 percent of the $188m Japanese market for digital signage, and says the new venture could grow this to 20 percent
Frame Media puts digital signage in the living room
U.S. firm Frame Media, which provides content for digital picture frames in consumers’ homes, is to place advertising messages in the frames through a new partnership with Interpublic’s Initiative Innovations division.
Consumers can opt to receive any of Frame’s hundreds of channels, sent to the frames via a wireless Internet connection. The picture frames rotate the householder’s own photos with screens of content and advertising provided by Frame, which
Dubai office tower to get tallest LED screen
A 100m-high LED screen claimed to be the world’s tallest is to be erected on the side of a new office building in Dubai.
The screen is being built by Daktronics, whose recent work includes a giant display for Lamar Advertising on New York’s Times Square, as well as LED installations at the Argosy casino in Riverside, Missouri and the Grand Lisboa casino in Macao.
Framed in buffed
