Innovation
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Indian firm sees screens building mobile revenue
In the rush to roll out screens into the Indian market, a lot of early movers aren’t making much money. But one newcomer – SureWaves, a part of Bangalore-based IndusEdge Innovations – believes it may have found a solution: developing revenue from mobile services as well as advertising.
The firm’s New Delhi-based CEO, C.V.L. Srinivas (pictured), told SCREENS.tv: “The industry has taken its first baby steps. A 
Screen ads bring new life to Californian payphones
Screen media is not just for multi-eyeball situations, claims Automated Vending Technology, the Californian vending-machine specialist, which has started rolling out signage at payphones across the state.
The move follows a groundbreaking deal between AVT and a media company, Green Eye Media, that was struck last August and has allowed both companies to install AVT’s custom seven-inch LCD panels and signage software on around 2000 payphones from
BARB may use Arbitron meter
The UK’s Broadcasters’ Audience Research Board (BARB) and its Indian technology partner TNS are considering implementing Arbitron’s Portable People Meter (PPM) system to measure television viewing on new platforms including out-of-home.
The PPM would be integrated with the existing fixed metering that TNS operates in sample homes across the UK on behalf of BARB. It would add measurement of out-of-home, PC, portable and other TV platforms to
Digital sign drives newspaper sales
Screen media could soon be another way for newspaper publishers to deliver the latest stories to their readers, as well as aiding their sales, thanks to a new system from British firm Comtech M2M.
Paper posters go digital
Confirming the impact that digital out-of-home is having on the broader world of outdoor advertising, JCDecaux in the UK is preparing to launch a digitally-printed range of billboards this coming March – building on its digital game plan unveiled last October.
Scheduled to launch alongside the company’s flagship signage project at Heathrow Terminal 5, when it accepts it first passengers on 27 March, the project involves replacing
The digital shop window: gimmick or godsend?
The shop window may have lost its place as the most important advertising tool sometime in the last century, but recent digital innovations have been striving to give it a serious makeover. Over the past few years we’ve seen dozens of good-looking window devices grabbing the attention of passers-by (and the media). But just how effective are these installations at grabbing customers?
CES: bigger screens, better interaction
The lessons of the 41st Consumer Electronics Show (CES), held in Las Vegas in January, are that displays will become bigger and more accessible to smaller businesses, while interactivity will increase...
Have screen, will travel: the rise of wearable media
Take a lightweight screen and some peripherals, add a (preferably personable) human, and you've got wearable digital media.
