Innovation
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Russian advertisers innovate with LED, Bluetooth, radio
The second annual Interactiv advertising design competition is now underway in Moscow, with the winners due to be announced at the Moscow International Festival later this month.
As with the 2007 contest, digital-signage content is well to the fore, and interactivity is also being considered by judges this year.
Interactive screen-media entries reportedly make use of Bluetooth, LED screens, and even radio alongside the video stream.
This 
Ecast adds LocaModa interactivity to bar screens
U.S. bar patrons will soon be able to use Ecast’s EQ entertainment screens as a form of social media, thanks to technology from LocaModa.
The companies said yesterday that Ecast had licensed the LocaModa Embedded platform and applications for incorporation in its EQ network, which delivers music, games, other interactive content and ads to some 10,000 bars and nightclubs via touchscreens.
3D screens “will cost ten percent more than 2D”
Australia’s 3D Motion has stolen the march on many of its rivals in the northern hemisphere with a 3D screens system that does away with the need to wear special glasses.
Currently being trialled in Beyond Internet Gaming – a Sydney Internet cafe owned by the firm, which is also headquartered in the city – the 3D screens display a range of digital-signage content when not in use, but
Screens loom large at U.S. party conventions
As the U.S. election campaign reaches fever pitch, digital signage is ever-present in the background – and sometimes in the foreground too.
Just as the political campaign is being fought on the Internet, so the managers of the Obama and McCain campaigns have also discovered the power of public screens.
The resources of XLVideo, which claims to be the world’s largest video-screen rental firm, were put to the
Promotional screen will fly high over Vegas
A new casino resort in Las Vegas is using a giant screen built into a blimp for promotion and recruitment.
The 2100-square-foot LED display will go airborne at the site of M Resort this month, although the $1bn establishment is not scheduled to open until next March.
Supplied by The Lightship Group, the twin-engine A-170LS blimp has a 70-by-30-foot LED screen on one side and M Resort’s logo
Coming soon: full-body motion capture of consumers
U.S. firm Organic Motion is readying itself for a fourth-quarter launch of a markerless full-body motion-capture system that will allow the public to interact with on-screen content in a style similar to that seen in the Matrix movies.
Up until now, full-body motion-capture systems – including those used in the Matrix series – have required actors to wear body suits or, at the very least, clothing with special markings
Hilton, Sheraton pioneer new wave of interactivity
Interactive virtual concierges for hotels look set to be among the next screen-media trends, with high-profile installations in Hilton and Sheraton hotels in the U.S. leading the way.
Five Sheraton sites in Boston, Chicago, New York, San Francisco and Seattle have installed 30-inch multi-user Microsoft Surface displays in their lobbies, built into tables and offering tourist information with satellite maps, a digital-jukebox service, and a catalogue of other Sheraton
Telstra pushing glasses-free 3D in Australia
Australian telco Telstra is hoping to encourage deployment of glasses-free 3D TV after installing what it says is the country's first commercial system at a demonstration facility in Melbourne.
“The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra's enterprise and government customers. The technology lends itself to incredible new customer experiences,” said Paul Gleason, Telstra Enterprise & Government executive
