Innovation
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Adwalker tightens patent protection
Adwalker has this week been granted a British patent for its interactive wearable-media system.
According to the company, the patent – which covers “the apparatus for supporting a mobile electronic display system” and runs until September 2024 – means that Adwalker now has protection for its technology in each of its three main territories: its home country of Ireland, the United Kingdom, and North America.
However, Adwalker is 
Quividi builds screen into retail scales
France's Quividi has joined forces with manufacturer Mettler Toledo to produce a set of retail scales with an embedded digital-signage display, saying that the screens can take advantage of scales' prominent positions on store counters.
The UC3-HTT is a fully functional set of scales featuring a 12-inch customer-facing screen and running Quividi's VidiReports software, which analyses audiences within a ten-foot radius captured by a built-in Webcam.
The software
Digital signage to brighten downtown Denver
The city of Denver, Colorado will next month wrap the side of its convention centre with a video screen as part of a scheme to revitalise a downtown neighbourhood with digital signage.
From 11 August to 8 September, ADTI Media's SkyNet LED-lit screen, measuring 32 by 44 feet, will adorn the Colorado Convention Center. It will display content from events at the venue including the Democratic National Convention, International
Abu Dhabi prepares for giant outdoor display
Abu Dhabi, capital of the United Arab Emirates, will this autumn unveil a 2400-square-foot screen which can be seen from a kilometre away.
The curved screen, called The Opulence and operated by Synaxis Media & Advertising in partnership with Abu Dhabi Municipality, will show both static advertisements and full-motion video spots from 30 September.
The display will be located above the Fotouh Al Khair mall, close to two
Kmart chooses Reactrix for Batman promotion
In an unusual project linking a retailer, a movie company and an out-of-home advertising network, U.S. department store Kmart is to use Reactrix's STEPscape digital floor displays to promote its own promotion of the new Batman movie.
Kmart, one of the world's largest discount chains, will use the Reactrix displays situated in malls and cinemas to showcase its role as “official Batman headquarters” when the movie (pictured) is released
Future stores get gesture recognition
India's Future Media has tied up with camera-enabled gesture-recognition technology company GestureTek to put interactive displays in shop windows.
The displays, with a camera capturing movement and the on-screen image adjusting accordingly, have so far gone into three Future Group-owned retail formats – eight Pantaloon stores plus one each of Food Bazaar and Central.
Sites include malls in Mumbai, Pune, Lucknow, Delhi, Kolkata, Bangalore, Hyderabad and Chennai, all
Curvy screen highlights Elizabeth Arden's new look
Cosmetics retailer Elizabeth Arden hopes to grab the attention of in-store shoppers and passers-by alike with an innovative S-shaped screen installed at its recently reopened store on New York's Fifth Avenue.
McCann Systems designed the rear-projection screen after architect Highland Associates decided that an S-shaped “wave-like structure” would make the narrow ground floor appear wider.
The 38-by-52-inch rear-projection screen from Large Screen Displays follows the wall's curvature. Elizabeth
CBS Outdoor puts cross-track screens in London Tube
CBS Outdoor in the UK today launches networked cross-track projection (XTP) screens at five stations on the London Underground.
Nestlé, Sky, cider brand Magners, Paramount, brewer InBev and theatre-promotion firm Dewynters are the first advertisers on the 23 screens, which are placed on the opposite side of the tracks from the platforms, in positions historically occupied by large printed posters.
Most travellers face the tracks while waiting for
