Innovation
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Touchscreens will be ubiquitous, says Microsoft
Microsoft is building on its Surface multitouch technology, launched just a month ago, to create large interactive screens.
At the company's CEO Summit held this week, chairman Bill Gates (pictured on a YouTube video of his presentation) demonstrated the Touch Wall, a 6x4ft interactive display which detects hand or stylus movements across it. Multitouch technology means that it can recognise more than one touch simultaneously.
“Our view is 
Shinoda plans 125-inch curved plasma
Japan's Shinoda Plasma will this autumn begin mass production of a 125-inch curved plasma display that is just 1mm deep, aimed at digital-signage applications.
The display, which will be previewed at InfoComm in Las Vegas next month, measures 3x1m overall. It is built out of three 1x1m modules using Shinoda's plasma tube array (PTA) technology.
With a 960x360 resolution, it is likely to be adopted for screen-media applications
Samsung to offer “world's brightest” LCD
Samsung Electronics will this month start shipping what it claims is the world's brightest LCD panel and also features the widest viewing angle on the market. The company sees digital signage as a prime application for the 46-inch display, with brightness of 1500 NITs (candelas per square metre) enabling it to remain visible under strong natural or artificial light.
The TFT LCD panel is three times as bright as
Cinema audiences interact with big-screen ads
Brand Experience Lab in the U.S. hopes to revolutionise brand marketing in movie theatres with interactive games that foster audience participation and “socialisation” using a proprietary vision-based technology.
Its AudienceGames system is driven by the “collective movement” of theatre audiences, who serve as “human joysticks”, controlling game elements on the screen “as they move left or right”, said David Polinchock, Brand Experience Lab’s founder.
Brand Experience Lab developed
PRN to sell ads on shopping-cart screens
Premier Retail Networks (PRN) is to link its in-store screen-advertising platform to Cabco Group's TV-enabled shopping carts, and sell airtime on them.
The two companies will establish “a seamless connection” between the Cabco TV Kart screens and PRN's platform, they said. The screens are fixed in specially-designed shopping carts (pictured) and serve to entertain children seated in the lower area of the carts as well as to deliver commercial
PPC to provide 3D content for Philips WOWvx users
The Picture Production Company (PPC), which has operations in the UK and the U.S., has been selected by Philips to develop content and what will effectively be a complete digital-signage system for the vendor's 3D WOWvx display technology.
PPC says it will convert two-dimensional content such as TV ads, programmes and other presentations for the 3D WOWvx screen system using Philips' BlueBox software suite, as well as creating what
Museum screens “revolutionise art display”
In what is being hailed at the first cultural use of digital signage in Poland, two Polish firms – Abema Systemy Prezenracynjne and Veracomp – have installed a large multi-screen system at the National Museum in Krakow.
The installation, which uses technology from Taiwan's Cayin Technology, employs LCD displays, projectors and optical mirrors to achieve what is being called a revolutionary approach to displaying art in a museum environment.
U.S. VCs like digital signage, but criteria are tough
Screen-media companies must have a unique value proposition if they want to get anywhere with venture-capital (VC) funding, a leading U.S. investor has told SCREENS.tv.
According to David S. Rose, chairman of investment group New York Angels, the digital-signage sector is still relatively low-profile in the investor community compared to other recent boom areas such as social networking – but awareness of its potential is growing rapidly.
