Innovation
Create your own RSS feed based on the topic 'Innovation'
Daily paper uses cylindrical LEDs in news stores
A UK digital-out-of-home startup is set to install up to 500 cylindrical advertising pods at newspaper shops across England.
ICA Network Solutions told SCREENS.tv that in addition to local advertising and community messages, its iCan units will display live headline feeds from the Daily Mail newspaper.
The three-foot-high iCan pods (pictured) are based on advanced LED technology. When tri-colour LEDs are rotated at a certain speed, the device 
BarCast connects with the university crowd
Visitors to 51 (and counting) bars, pubs and restaurants in Boston, Massachusetts are using their mobile phones to interact with a text- and picture-message-enabled signage system called BarCast.
Launched by a Boston-based company of the same name, the service uses technology from another local company -- Aerva -- which has previously supplied a text-message version of its software to Digipub, an Irish company that supplies cellular-interaction signage systems for
InfoSignz seeing corporate interest in free SaaS system
InfoSignz Technologies is eyeing an aggressive push for its InfoSignz digital-signage platform, available on the software-as-a-service (SaaS) model, in several markets including India, the U.S. and the UK.
The company, headquartered in Pune, India with offices in Mumbai, San Francisco and the UK, recently made its system available for free.
The free version has all the features necessary to create an enterprise-scale digital-signage network, according to InfoSignz, allowing users
Agencies, screen-media firms to mix in Mumbai
Organisers of next month's Screen Media India event have named a roster of speakers that they say brings together the digital-signage sector with the broader advertising industry.
Among the presenters and panelists at the one-day event, being held at Mumbai's Taj Land's End hotel (pictured) on 20 March, are Lynn de Souza, director of media services for Lintas Media Group; Pranesh Misra, global director of marketing accountability for Lowe
Akoo lets consumers control screens from their phones
U.S. mobile-technology firm Akoo and agency giant Leo Burnett USA are hoping that mobile phones will soon be used by consumers to control digital signage and music systems in the nation's stores, restaurants and entertainment venues.
Akoo, Leo Burnett and marketing-services firm Arc Worldwide -- which like Leo Burnett is part of Publicis Groupe -- are to work together to develop digital marketing programmes for venues and brands using
Reactrix says Arbitron study confirms high engagement
Floor-media specialist Reactrix says that the latest study of its network conducted by audience-research firm Arbitron confirms a high level of consumer engagement.
"Unlike the generalized and often unreliable ways in which television, the Web and the print industries report and measure media consumption, Reactrix’s proprietary study focuses on the ‘eyes-on’ numbers of consumers, allowing clients to actually measure how many people put their eyes on an advertising message,
Touchscreens bring passers-by into Hilfiger stores
Hard on the heels of a successful campaign in London, the media agency Ministry of Experience has teamed up once again with Pixel Inspiration and Paradigm to move the interactive screen display from Tommy Hilfiger's London store to the Dublin site in Trinity Street.
Created by UK screen-media company Pixel Inspiration, the screen allows passers-by to add their own pictures to the Hilfiger Hall of Fame via a camera
Say it with digital signage
The Museum of Contemporary Art (MCA) in Chicago played host to a unique signage experiment last Friday, allowing patrons to message each other via the museum's digital-signage system. As part of the museum's series of First Friday events, registered visitors were invited to text each other -- using their visitor number tags as unique identifiers -- with messages of love, in the spirit of Valentine's Day later this month.
