
Innovation
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GestureTek eyes more European business
GestureTek has installed what it claims is the largest interactive retail signage unit in Europe. The ScreenFX panel, located in Charleston Mall, Dublin, uses patented camera-enabled body-tracking technology to allow customers to interact with content on a 103-inch Panasonic screen.
The Sunnyvale, California-based company has been indicating for some time that it would like to expand further into Europe. Of 4000 worldwide installations, only around 100 are 
Signagelive blends stored content with live streaming
Three UK technology companies have collaborated to create a new system that allows combinations of stored and live media sources to be displayed simultaneously on-screen.
Digital-signage software specialist Remote Media worked with Garland Partners to integrate Teracue encoders into Remote Media’s Signagelive platform.
According to Jason Cremins, CEO of Remote Media, the key benefit of the system is to “provide convergence between the 
Will Vegas advertisers bet on Spectacolor?
Advertisers in Las Vegas, arguably the neon capital of the U.S., got a major new digital-signage opportunity last week when a more-than-15,000-square-feet signage system was switched on near the Miracle Mile shops.
Designed and built by Clear Channel Outdoor’s Spectacolor division, the array of giant screens is said to complement the company’s existing system at the Fashion Show Mall and is billed as the city’s main branding 
What we can learn from the videogamers
The days when videogames technology was the poor relation of ‘proper’ computing are long gone. These days, advanced hardware and software features developed with gaming in mind go on to find applications outside the leisure and entertainment industries, with all sorts of users benefiting from developments which originated in gaming. Screen media is no exception.
Three pieces of brand-new games tech in particular may yet find exciting 
Giant displays "will create best sports experience"
Visitors to the Lucas Oil sports stadium, which opens in Indianapolis, Indiana later this year, will encounter one of the most advanced giant signage systems in the world. 
Digital signs could offer electronic money
Digital-signage advertisers will soon have access to a new promotional electronic-money system to incentivise customers to shop at relevant stores.
Known as Creditz, the system allows advertisers to interactively download electronic money to the viewer’s mobile phone and for the viewer to spend the currency at a designated retailer or other outlet accepting the Creditz system. The limits on how the Creditz are spent can be controlled 
BroadSign, Arbitron say PPM trials were successful
Software firm BroadSign International has become one of the first customers in the screen-media arena to trial Arbitron’s new Portable People Meter (PPM) audience-auditing technology.
Launched last December, the PPM (pictured) is central to Arbitron’s plans to migrate from the media-auditing industry’s paper-based audit trail over to an electronic data-capture system. According to Arbitron, it uses a device similar in size to a small mobile phone that 
Singapore gears up for DVB-H mobile TV service
While consumers may not have rushed to view TV on their mobile phones with quite the urgency that operators had hoped, this new medium – perhaps the ultimate in out-of-home television – is continuing to roll out worldwide.
Among the next territories to receive mobile TV will be Singapore, where mobile-communications provider MobileOne (M1) and media conglomerate MediaCorp are jointly preparing to launch a consumer trial for 



