Metrics
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EnQii enlists Zoom for Asian metrics
Zoom Digital is to provide metrics and analysis services for users of the EnQii digital-signage platform across Asia.
The company is working with EnQii’s retail and mall clients to customise the metrics that it offers to their requirements.
Its figures are compatible with the metrics guidelines recently issued by the Out-of-Home Video Advertising Bureau (OVAB) in the U.S., Zoom says.
www.enqii.com
www.ovab.org
Nielsen, IMMI cancel out-of-home broadcast service
Nielsen and Integrated Media Measurement (IMMI) in the U.S. have abandoned their project measuring audiences for broadcast TV channels viewed out-of-home.
The service, using a panel of consumers issued with mobile phones which detected codes embedded in broadcast streams, was established in April but cancelled at the end of last week. Its last data will cover the period to 9 November.
Only two customers – ESPN and ZenithOptimedia
Australian metric aims for truer audience measurement
Australia’s Outdoor Media Association is close to launching an audience-metrics service for out-of-home advertising which, like the guidelines recently introduced by the Out-of-Home Video Advertising Bureau in the U.S., goes beyond the long-standing “opportunity to see” currency in an effort to establish how many consumers are in fact exposed to an ad.
The MOVE system – standing for Measurement of Outdoor Visibility and Exposure – will cover both outdoor
OVAB: Average Unit Audience is the key to metrics
The Out-of-Home Video Advertising Bureau (OVAB) yesterday at its New York conference released the guidelines which many in the digital-signage sector have been hoping will form the basis for a gold standard of audience measurement.
Emphasising consultation, transparency and quality control, the guidelines are to be viewed as a work in progress, according to OVAB, which cautions that some level of compromise is needed between the needs of agencies
OVAB metrics guidelines: the wait is nearly over...
The Out-of-Home Video Advertising Bureau (OVAB) has added five new members as it prepares to release its long-awaited guidelines on digital out-of-home audience metrics.
Bringing the New York-headquartered organisation’s membership to 35 are AMI MegaNet, which operates touchscreens in U.S. bars; Health Club Panel Network, which specialises in health-club advertising; Indoor Direct, a new digital-signage network designed for fast-food outlets (pictured); LevelVision, which puts in-floor digital signage in college
Indian survey shows young audience, high recall
The audience for digital out-of-home in India’s big cities is young, well-educated and remembers the screens they see, according to new research conducted by Nielsen for network owner OOH Media.
Surveying 14,574 consumers in 175 locations over several months, the researchers found 60 percent were in socioeconomic class A and a similar percentage were university graduates or equivalent. About 70 percent were aged 20 to 34.
Perhaps most
1-2-1 View adds gender recognition
Singaporean digital-signage systems provider 1-2-1 View has added a gender-distinction feature to its viewer-validation software, meaning that its media players can now switch automatically to male- or female-appropriate content depending on who’s watching.
The company, which provides turnkey Linux-based systems, developed the functionality in-house rather than buying in technology from a firm such as Israel’s TruMedia, marketing communications manager Christopher Koh told SCREENS.tv.
And 1-2-1 View is claiming
Nielsen mixes estimates with hard numbers
The Nielsen Company this week launched in the U.S. its long-expected metrics service for digital out-of-home media, combining verifiable numbers, traffic estimates and demographic data to produce a picture of a network’s audience.
Among the first networks paying for coverage by the Nielsen On Location Media service will be IdeaCast’s Health Club TV (pictured) and Airline TV; Gas Station TV; The Hotel Networks; Arena Media Network; and Buzztime.
