Metrics
Create your own RSS feed based on the topic 'Metrics'
Echoes of London in Hong Kong subway screens
China's commuters continue to attract the attention of digital-signage operators, with JCDecaux installing escalator screens in Hong Kong's rapid-transit system and Shanghai's Digital Media Group using research to point up the cost-effectiveness of its subway screens.
In Hong Kong, JCDecaux Digital Vision has installed a series of 32-inch LCD displays (pictured) alongside an escalator at the Causeway Bay Station of the MTR transit system.
The group of screens, 
Alternative media "will flourish despite downturn"
The out-of-home sector will continue to benefit from changing patterns in U.S. media consumption and advertising spend despite the credit crunch, according to a new market forecast from private-equity firm Veronis Suhler Stevenson (VSS).
The report cautions that “for many alternative media this will be the first economic slowdown in which they will be seriously tested”, but adds that although some advertiser categories including automotive and financial have reduced
Future TV segments Indian consumers
India's Future Media has launched six airtime packages for advertisers on its in-store network Future TV.
The packages mix screens from a range of stores to provide targeting of different kinds of consumer. For instance, displays in My Dollar Store are mingled with those in Brand Factory and Fashion Station under the moniker Future TV Value, aimed at price-conscious brand-seekers.
Vishakha Singh, marcom and strategy director for Future
Spanish screen vendor to build in TruMedia measurement
Spain's Venco is the first display vendor to integrate TruMedia's iCapture audience-measurement system into its screens.
Venco, which launched a digital-signage division this year, will offer 46- and 52-inch LCD displays with built-in iCapture Camera and SmartBox, as well as 46-, 52- and 65-inch totems.
It will be showing the screens at trade events in Europe this autumn.
www.tru-media.com
www.vencoel.com
Quividi builds screen into retail scales
France's Quividi has joined forces with manufacturer Mettler Toledo to produce a set of retail scales with an embedded digital-signage display, saying that the screens can take advantage of scales' prominent positions on store counters.
The UC3-HTT is a fully functional set of scales featuring a 12-inch customer-facing screen and running Quividi's VidiReports software, which analyses audiences within a ten-foot radius captured by a built-in Webcam.
The software
Nielsen to measure stadium screen audiences
Metrics specialist Nielsen will this autumn start measuring audiences for the stadium digital signage operated by Arena Media Networks in the U.S.
Details of measurement methods and the scope of the data gathered have yet to be confirmed, but Arena said that the project would follow Out-of-Home Video Advertising Bureau (OVAB) guidelines.
Audience figures are expected to appear from 1 October in Nielsen's PocketPiece format.
Arena operates
Ad groups settle on proof-of-performance standards
The American Association of Advertising Agencies (AAAA) and Outdoor Advertising Association of America (OAAA) have issued new guidelines covering proof-of-performance reports for digital signage.
Generated automatically by networks based on what ads have been played out when and where, the reports should eliminate any need for photographic evidence, the associations say.
For each campaign, networks will be required to provide the totals of both daily and weekly spots
European sector tries hard, could do better
Digital-signage network operators in Europe are improving their understanding of content and their relationship with advertisers – but there is still confusion over return on investment (ROI), according to a report published today by Futuresource Consulting.
The consulting group, a specialist in electronic media, has followed up a 2007 study of nearly 100 networks in France, the Netherlands, Portugal and the UK which found that fewer than half of
