Metrics
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Wututu wins another bank with People Counter
Wututu is to install its Person Counter audience-measurement devices in Spanish branches of Deutsche Bank.
The Person Counters, which distinguish individual members of a screen’s audience by facial geometry, will be used to monitor the effectiveness of kiosks which TMT Factory is rolling out to the bank branches (pictured).
The first phase of the project will cover Madrid and Barcelona, with two kiosks per office.
The Person 
Digital signage grabs the attention, researchers say
Consumers find digital signage compelling and entertaining, according to research released today by U.S. advertising aggregator SeeSaw Networks.
Researcher OTX studied 12 demographically and culturally varying groups of people for SeeSaw to determine which media appealed most to each.
For 11 of the 12 groups, digital signage was ranked as the most attention-grabbing medium – sometimes sharing the top slot with billboards, magazines, TV or all three.
TruMedia: “Industry needs privacy code”
The CEO of audience-measurement innovator TruMedia Technologies has called for the digital-signage sector to promise that companies will not store images of consumers or other information that could identify them.
In a letter to The New York Times, George Murphy said: “We…challenge the industry to adopt a standard that categorically prohibits the storing of images or any other personally identifying information. This will allow our industry to provide responsible
Nielsen rejects panels for digital-signage metrics
U.S. audience-research bellwether Nielsen is to assess out-of-home screen viewing by gathering general data on the locations of digital-signage displays, rather than relying on panels of consumers to tell the company what they saw, as Nielsen does with TV and online.
Its decision contrasts strongly with the approach of rival Arbitron, which extrapolates viewership from a sample of individuals using its Portable People Meter, let alone that of companies
SCQ metric ranks desirability of consumers
Mumbai-based VJIVE Networks has developed a proprietary metric called Screen Consumption Quotient (SCQ), which it says gives advertisers an opportunity to micro-target campaigns and to pay according to the profile of the potential consumers delivered. But one agency chief has questioned whether it gives a fair representation of individual locales.
SCQ values the quality of the audience for a given screen or location using aggregate socioeconomic data such as
U.S. advertisers turning to screen media, says researcher
U.S. advertisers are migrating away from TV to digital out-of-home, according to market-research organisation iSuppli. And Sanju Khatri, the firm’s principal analyst for signage and professional displays, told SCREENS.tv that the reason is digital’s superior targeting.
“It’s a better option for advertisers. It’s more focused, more relevant and a better advertising vehicle. The net result is that the major brands, such as Kimberly-Clark, Procter & Gamble, and others, are
Channel M measures uplift in gaming stores
U.S. network operator Channel M says advertisements on its screens in GameStop video-game stores created sales uplifts of 19 to 36 percent.
Out-of-home agency surveys air travellers
Out-of-home agency Kinetic Worldwide has launched a survey of airport audiences to help advertising clients assess the value of media in terminals. The new research comes as the screen-media sector takes an increasing interest in airports with their high-value audiences and long dwell times.
Kinetic's subsidiary Aviator Insight has set up the Global Flyer Panel to quiz passengers that have taken to the air at least four times in
