Metrics
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BroadSign networks to get SeeSaw services
Software-as-a-service provider BroadSign and screen-network aggregator SeeSaw Networks are integrating SeeSaw’s media-planning system SeeSawAds.com with Broadsign’s ad servers. 
Analysing the audiences you deliver
Missed Screen Expo Europe? You can now download selected presentations from SCREENS.tv in Microsoft PowerPoint format. In the first of the series, Andrew McCall, managing director of ROI Team, addresses the topic of audience analysis.
Agencies, screen-media firms to mix in Mumbai
Organisers of next month's Screen Media India event have named a roster of speakers that they say brings together the digital-signage sector with the broader advertising industry.
Among the presenters and panelists at the one-day event, being held at Mumbai's Taj Land's End hotel (pictured) on 20 March, are Lynn de Souza, director of media services for Lintas Media Group; Pranesh Misra, global director of marketing accountability for Lowe
Reactrix says Arbitron study confirms high engagement
Floor-media specialist Reactrix says that the latest study of its network conducted by audience-research firm Arbitron confirms a high level of consumer engagement.
"Unlike the generalized and often unreliable ways in which television, the Web and the print industries report and measure media consumption, Reactrix’s proprietary study focuses on the ‘eyes-on’ numbers of consumers, allowing clients to actually measure how many people put their eyes on an advertising message,
Indian media buyers wary of digital OOH
The deployment of TV screens at offices, recreation venues and retail outlets may be on the rise, but media specialists in India have decided to adopt a cautious approach towards the medium.
Out-of-home TV "is at an embryonic stage in India", Starcom MediaVest group CEO (South Asia) and CEO -- specialist solutions (Asia) Ravi Kiran told SCREENS.tv. "In our view, like all things new, there is a bit too
DPN plans expansion, measures response
The Digital Promo Network in the U.S., which launched last summer and is currently installed in 500 convenience stores, is to be extended to a further 1500 stores by the summer of 2009.
According to Brian Dusho, chief strategy officer with BroadSign, the company’s software is allowing DPN’s advertisers to schedule their own in-store video spots using a carefully targeted approach for each location.
BroadSign, Arbitron say PPM trials were successful
Software firm BroadSign International has become one of the first customers in the screen-media arena to trial Arbitron’s new Portable People Meter (PPM) audience-auditing technology.
Launched last December, the PPM (pictured) is central to Arbitron’s plans to migrate from the media-auditing industry’s paper-based audit trail over to an electronic data-capture system. According to Arbitron, it uses a device similar in size to a small mobile phone that
BARB may use Arbitron meter
The UK’s Broadcasters’ Audience Research Board (BARB) and its Indian technology partner TNS are considering implementing Arbitron’s Portable People Meter (PPM) system to measure television viewing on new platforms including out-of-home.
The PPM would be integrated with the existing fixed metering that TNS operates in sample homes across the UK on behalf of BARB. It would add measurement of out-of-home, PC, portable and other TV platforms to
