Outdoor
Create your own RSS feed based on the topic 'Outdoor'
U.S. court upholds LA billboard ban
A U.S. federal court has ruled that the city of Los Angeles’ ban on many new outdoor-advertising sites does not infringe firms’ constitutional right to free speech.
The 9th Circuit Court of Appeals yesterday reversed a lower court’s ruling in favour of advertising company Metro Lights, saying the city’s 2002 ban on new “off-site” outdoor advertising – promoting goods or services that are not offered on the premises where 
For Focus Media, it was a very bad year
Chinese digital out-of-home leader Focus Media Holding was the biggest faller on the NASDAQ-100 index during 2008.
Focus stock, traded under the symbol FMCN, lost 84.5 percent of its value over the year. Overall, the NASDAQ market lost 40.5 percent of its value during the worst year since it opened in 1971.
Altogether, only seven companies on the NASDAQ-100 gained – and this group was dominated by the
Times Square billboard firms turn to wind power
Digital billboards in New York’s Times Square area are going green, with Coca-Cola the latest to convert to wind power.
The Coke sign (pictured) moved from standard electricity supply to the supposedly more eco-friendly method of generation on New Year’s Eve. The company used the occasion to debut a campaign promoting its recycling of aluminium cans and plastic bottles.
Converting the Daktronics-built sign to wind power is said
$1.2bn Sina-Focus deal will create new OOH titan
Chinese Web firm Sina Corporation will next year at a stroke become one of the world’s biggest players in digital out-of-home advertising when it acquires most of the business of Focus Media Holding in a $1.2bn deal.
The two firms have signed a definitive agreement – subject only to closing conditions and regulatory approval, and not requiring a shareholder vote – which will see Sina, operator of services including
Los Angeles bans billboards for now, ponders future
Los Angeles City Council has imposed a three-month moratorium on erection of new billboards while it formulates new regulations – or considers an outright ban.
The unanimous decision comes after years of disputes between the council and outdoor media owners, capped by recent vociferous protests from pressure groups angry at the apparently uncontrolled spread of billboards – especially the digital variety – across the city. Los Angeles is facing
Research: quality, not quantity, spells Dubai success
Location and creative quality are the keys to out-of-home (OOH) success in Dubai, according to new research.
Commissioned by local non-digital OOH firm Right Angle Media and conducted by Mars Media Services, the research found that the right execution and position for outdoor advertising are more important than sheer dimensions or audience count.
Said Scott Rowe, sales director for Right Angle, whose portfolio includes bus shelters in Dubai
Sony debuts LED billboards on Moscow highways
Moscow commuters are being treated to their first taste of high-power backlit LED billboards alongside a number of major roads into and out of the Russian capital.
The Video Reklama billboards, which have attracted much media attention, are sponsored by Sony, which is using them to promote its popular Vaio range of laptops.
They were installed by Russian media agency 3Stars, which is using three powerful LEDs built
Report: apartment owners taking Focus to court
China’s Focus Media Holding faces legal action from apartment owners unhappy about sound pollution from advertising screens in their tower blocks.
A law firm in the southeastern province of Hunan is arguing that NASDAQ-listed Focus needs to obtain the permission of individual apartment owners, as well as property managers, according to local reports.
The Hunan firm says a 2007 law enshrines apartment owners’ rights over public areas.
