Retail
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Wal-Mart quits in-store measurement project
Wal-Mart in the U.S. is withdrawing from PRISM, the Nielsen-led measurement project for in-store marketing due to launch this year, despite participating in its test phase.
The decision, consistent with a general reluctance on the part of Wal-Mart to share its data with outside organisations which it surprisingly relaxed to take part in the PRISM trials, leaves the PRISM consortium without one of its highest-profile members.
Well-known retailers 
$1.2bn Sina-Focus deal will create new OOH titan
Chinese Web firm Sina Corporation will next year at a stroke become one of the world’s biggest players in digital out-of-home advertising when it acquires most of the business of Focus Media Holding in a $1.2bn deal.
The two firms have signed a definitive agreement – subject only to closing conditions and regulatory approval, and not requiring a shareholder vote – which will see Sina, operator of services including
Polish TV firm to get 300-location POS network
Poland’s KCSP has built a 188-site digital-signage network for digital TV broadcaster Canal+ Cyfrowy, promoting its services at the point of sale.
And KCSP’s narrowcasting division plans to roll the network out to a further 112 locations.
To date, the centrally-managed network comprises about 300 37- and 42-inch LCD displays, each divided into a central video area, a banner zone and a scrolling text bar. Some content is
Life Channel plans 3000 more sites next year
Britain’s CAN Media Group, operator of The Life Channel, says it is bucking the recession with sales of about £9.5m ($14.5m) during 2008, and looking to nearly double its network next year.
Virgin Mega TV joins SeeSaw
In a deal which adds comparatively little to its audience but much to its kudos, digital out-of-home airtime aggregator SeeSaw Networks has signed up Virgin Mega TV in the U.S.
Channel M to sell ads on Money Mart screens
Channel M is to launch an in-store network in Money Mart outlets across the U.S. and Canada, carrying third-party advertising as well as content from the Dollar Financial Group-owned chain.
After the first screens go into 30 stores, half of them in the U.S. and half in Canada, the intention is to roll out to all of the firm’s roughly 1000 locations in both countries. Once completed, that rollout
Gas Station TV “is as big as cinema”
Destination Media’s Gas Station TV network in the U.S. has grown to a thousand locations, with the company now claiming that the network offers penetration and reach comparable to that of digital out-of-home on cinema screens.
UK networks join forces to reach shoppers
British out-of-home digital media owners Avanti Screenmedia and Streetbroadcast are teaming up to sell airtime on their screens as a joint package.
The pair hope to attract advertisers by combining Streetbroadcast’s on-street network, StreetLive (pictured), with Avanti’s screens in shopping centres.
The package is intended to provide a means to reach shoppers in malls, in retail-heavy streets and at retail parks – a set of related locations which
