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Bally buys CoolSign casino business
Casino giant Bally Technologies has acquired the gaming business of Planar Systems’ CoolSign division.
The deal, for an undisclosed amount, will see Bally integrate the CoolSign technology with its iView Display Manager, a system that lets casinos display networked messaging to players of slot machines, both on the screens of the machines themselves and on overhead displays.
CoolSign – which Planar, originally a display specialist, itself acquired from 
Samsung claims “highest brightness yet”
Samsung Electronics says its new 70-inch, 2000-candela-per-square-metre LCD panel, built for outdoor digital signage, will be the brightest in mass production.
The panel, scheduled to be available in sample quantities before the end of the year, offers 1080p resolution and a viewing angle of 178 degrees, almost at the theoretical maximum. It can be used in portrait or landscape mode.
Although the headline figure suggests the panel will 
PRN goes interactive, extends Costco contract
PRN is this week previewing a new interactive system for in-store screen media.
A prototype of its 42-inch portrait-format touchscreen is on show at the In-Store Marketing Expo in Las Vegas, which runs until 14 November. The prototype is designed for a health-and-beauty department, providing shoppers with product information.
Separately, Thomson-owned PRN has signed up U.S. warehouse retailer Costco for an extension of its in-store TV contract. Under 
Stratacache to launch SaaS version of ActiVia
Stratacache is the latest digital-signage technology supplier to turn to the software-as-a-service (SaaS) model.
From 1 January it will offer its ActiVia for Media system as SaaS, with users paying a monthly fee per connected media player. A special deal will be offered during the first quarter for users switching from other digital-signage technologies.
Run from a Stratacache data centre in the U.S. and AT&T facilities elsewhere in 
Helius soups up software, adds Mac-based player
A year after it first released its MediaAuthor software for digital-signage content creation, Helius has updated the $795 package to version 2.0, adding a raft of new features.
The company has also released the complementary SST-Mi Media Player system, which runs on an Apple Mac Mini computer and sells for just $1500.
Helius spokesperson Jeff Crapo told SCREENS.tv that MediaAuthor 2.0 is unusual in that it functions as 
Slump could last just one year, research firm predicts
Economic conditions for the worldwide digital out-of-home sector will bounce back by 2010, with “strong double-digit growth” in rollouts, according to new research from MultiMedia Intelligence.
The firm says that digital-signage networks will install 1.1m displays this year, up 34 percent on 2007, and although the economy will “sap growth” next year, it expects a resurgence in 2010.
By 2012, the number of new displays installed will double 
Titan buses to use Litelogic LED screens
Titan Outdoor in the U.S. is to use technology from Britain’s Litelogic for its bus-side advertising screens – a major element of the company’s recently-announced investment in digitising its transportation inventory.
The Bus King screens (pictured), based on Litelogic’s Evolution displays, will first appear in trials in Chicago – where much of Titan’s digitisation programme will be focused – and in New York.
Following a first rollout of 
Interpublic sees immersive future
Agency giant Interpublic is teaming up with “augmented reality” specialist Total Immersion to explore the next generation of out-of-home media.
Total Immersion’s technology, which meshes real-time, interactive 3D graphics with live video, will be used by Interpublic’s Emerging Media Lab in its Digital Out-of-Home Experience section.
“The Total Immersion platform is the first of its kind that we’ve included in the lab,” said Lori H. Schwartz, senior VP 


