Technology
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Slump could last just one year, research firm predicts
Economic conditions for the worldwide digital out-of-home sector will bounce back by 2010, with “strong double-digit growth” in rollouts, according to new research from MultiMedia Intelligence.
The firm says that digital-signage networks will install 1.1m displays this year, up 34 percent on 2007, and although the economy will “sap growth” next year, it expects a resurgence in 2010.
By 2012, the number of new displays installed will double 
Titan buses to use Litelogic LED screens
Titan Outdoor in the U.S. is to use technology from Britain’s Litelogic for its bus-side advertising screens – a major element of the company’s recently-announced investment in digitising its transportation inventory.
The Bus King screens (pictured), based on Litelogic’s Evolution displays, will first appear in trials in Chicago – where much of Titan’s digitisation programme will be focused – and in New York.
Following a first rollout of
Interpublic sees immersive future
Agency giant Interpublic is teaming up with “augmented reality” specialist Total Immersion to explore the next generation of out-of-home media.
Total Immersion’s technology, which meshes real-time, interactive 3D graphics with live video, will be used by Interpublic’s Emerging Media Lab in its Digital Out-of-Home Experience section.
“The Total Immersion platform is the first of its kind that we’ve included in the lab,” said Lori H. Schwartz, senior VP
NDS looks to smaller airport operators
Net Display Systems of the Netherlands says it has found a new niche for digital-signage systems: small and medium-size airports which are reluctant to invest in the kind of full-blown networks found at their larget counterparts.
The company, which has been selling software for flight-information displays since 1994 and has more recently moved into digital signage, is marketing a bundle based on its PADS digital-signage system. The PADS Airport
NEC: the future is LCD
NEC Display Solutions is moving away from plasma technology in favour of LCD panels.
Lower power consumption, customer demand, and increasing LCD response rates – now close to plasma’s – are the driving forces behind the decision, according to president Pierre Richer.
The company cites iSuppli and DisplaySearch research that suggests virtually all growth in the U.S. market for digital-signage displays will be found in sales of LCD
Pierhouse integrates digital signage with retail system
UK retail-technology firm Pierhouse has added digital-signage control functions to its net.tickIT system, allowing retailers to update their screens as well as ticketing and kiosks simultaneously with the same content.
The browser-based net.tickIT system is already in use by British retailer groups including Co-op, Mothercare International, Somerfield and Waitrose.
“Assisted selling – whether by a member of the sales team or by a customer using a kiosk –
Touchscreen slides along retail shelving
U.S. retail-merchandising specialist Frank Mayer & Associates will next week bring to market a touchscreen unit designed for use on store shelves.
The SlideBuy Shopper Information System combines an interactive screen with bespoke software and can glide along the shelf, pulled by a handle, allowing access to products stored behind it.
The unit will be available with a range of monitor sizes and customisable frame designs.
Scala upgrades flagship software package
Scala will this quarter ship release 4 of its InfoChannel 5 digital-signage software suite.
Among the more significant enhancements will be integration of Content Manager with Ad Manager – the element formerly known as Charting Pro that Scala acquired with its purchase of Market Information Services earlier this year.
Scala says this will provide functionality such as assigning media items to specific contracts, and generating playlists based on
