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TruMedia software can detect age of consumers
Audience-monitoring firm TruMedia has built an age-recognition feature into the latest version of its iCapture system, allowing the package to differentiate older consumers from younger when they are detected by its camera viewing a digital-signage display.
The software already had the capability to distinguish adults from children as well as guessing at gender and ethnic origin.
“We believe we have come up with a breakthrough in targeted marketing 
Tokyo subway trial for e-paper news display
Japanese industrial conglomerate Bridgestone and newspaper publisher Mainichi are trialling digital-signage devices in the Tokyo subway that use e-paper.
According to local reports, the two companies are installing the devices in the concourse of Shinbashi station and a passageway at Shinjuku-sanchome station. They will remain in place until March 2009.
Each comprises an A3-size colour e-paper display, based on technology that Bridgestone announced last October, and another monochrome
Satellite “not cost-effective for small networks”
Digital-signage networks typically need to deploy nearly 4500 screens before satellite transmission becomes cost-effective, according to telecom specialist Northern Sky Research (NSR).
In a new industry briefing, it acknowledges that “the choice for satellite over terrestrial in most cases is governed by qualitative factors such as deployment in remote regions and geographical reach” of networks.
But it says one-way DVB-S/S2 satellite with a terrestrial return path will nevertheless
Coming soon: full-body motion capture of consumers
U.S. firm Organic Motion is readying itself for a fourth-quarter launch of a markerless full-body motion-capture system that will allow the public to interact with on-screen content in a style similar to that seen in the Matrix movies.
Up until now, full-body motion-capture systems – including those used in the Matrix series – have required actors to wear body suits or, at the very least, clothing with special markings
London cinema goes 3D...in the foyer
Patrons at the Odeon Leicester Square cinema in the heart of London's nightlife district will be able to sample glasses-free 3D for the next month.
Film-marketing agency the Picture Production Company Group (PPC) has installed a 42-inch Philips WOWvx glasses-free 3D display in the foyer of the Odeon, which is the largest single-screen cinema in the UK and arguably the best-known. It will show Odeon-branded content created by PPC.
AT&T Digital Signage to focus on U.S., Europe
AT&T's new digital-signage managed service is to focus on select verticals in the U.S. and Europe.
Using software from Stratacache to handle fundamental digital-signage functions such as playlists, distribution, monitoring and reporting, with AT&T's infrastructure and worldwide IP network providing services such as hosting, carriage and security, AT&T Digital Signage is part of the telecommunications giant's new Digital Media Solutions programme.
“AT&T Digital Signage will be offered throughout
Hilton, Sheraton pioneer new wave of interactivity
Interactive virtual concierges for hotels look set to be among the next screen-media trends, with high-profile installations in Hilton and Sheraton hotels in the U.S. leading the way.
Five Sheraton sites in Boston, Chicago, New York, San Francisco and Seattle have installed 30-inch multi-user Microsoft Surface displays in their lobbies, built into tables and offering tourist information with satellite maps, a digital-jukebox service, and a catalogue of other Sheraton
Special report: digital-signage display vendors go green
Green power may be coming to a digital screen near you – the rapid growth of digital signage has created heavy energy demands, prompting some pioneers to tap into alternative energy sources such as solar and wind energy.
“Prices for ‘green’ signage have come down, the market for that signage has moved forward, and opportunities have expanded significantly,” said Chris Bartram, managing director of Display Technology in the UK,
