Transportation
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SeeSaw gains New York transit sites
SeeSaw Networks in the U.S. has added more than 1000 New York public-transportation locations to the portfolio of digital out-of-home sites it sells in the city.
SeeSaw will now sell advertising airtime on screens operated by Affinity Ferry Network, City 24/7, and Showcase Media Group, adding them to the New York sites it already represents in venues such as bars, gyms, retail outlets and restaurants.
Affinity Ferry Network 
Out-of-home film festival aimed at commuters
A two-week film festival next May hopes to reach a much larger audience than most by presenting short films on digital-signage screens.
Organisers of the Art By Chance festival, scheduled to take place in May in 15 cities across the U.S., Canada, Turkey, the Netherlands and Germany, say it “will present urban dwellers with stimulating content, thus colouring the time slices that are usually considered dead”.
They are
Moscow metro goes all-digital
Olympus, the media agency in charge of advertising on public transport in Moscow, plans to replace all paper posters, LED screens and other older advertising media with a new generation of plasma screens.
The agency is staging an exhibition at the Eksposentre in Moscow – Advertising 2008 – at which it hopes to tell Muscovites about its plans, and explain how the plasma screens can generate extra revenue and
Book illustrator draws up ads for Tube screens
Noted illustrator Quentin Blake has produced original artwork for a campaign on CBS Outdoor’s digital escalator panels (DEPs) on the London Underground.
The campaign, promoting the new children’s book The Boy in the Dress, began this week and runs for a fortnight.
The book, published last month by HarperCollins, was written by David Walliams and illustrated by Blake – a prolific artist on children’s titles, perhaps best known
JCDecaux plans interactive screens in Dubai airport
JCDecaux plans a significant digital-signage presence at Dubai International Airport, where its local subsidiary JCDecaux Dicon recently won exclusive ten-year advertising rights.
Chairman and co-chief executive Jean-Charles Decaux said: “We will install innovative products with a strong digital and interactive component that will make Dubai International a benchmark for the industry.”
The airport (pictured) will see 40m passengers pass through this year, but that figure should increase to
Dubai monorail screens will reach visitors to new island
Marubeni Corporation has commissioned Adventure Digital – a Dubai-based digital-signage firm and part of the Adventure Advertising Group – to install a range of screen media at the new Palm Jumeirah monorail stations in Dubai.
Marubeni, the Japanese parent of Sanyo, is the main contractor for the monorail project.
The monorail – which will be the first of its kind in the Middle East when it opens next
Titan buses to use Litelogic LED screens
Titan Outdoor in the U.S. is to use technology from Britain’s Litelogic for its bus-side advertising screens – a major element of the company’s recently-announced investment in digitising its transportation inventory.
The Bus King screens (pictured), based on Litelogic’s Evolution displays, will first appear in trials in Chicago – where much of Titan’s digitisation programme will be focused – and in New York.
Following a first rollout of
NDS looks to smaller airport operators
Net Display Systems of the Netherlands says it has found a new niche for digital-signage systems: small and medium-size airports which are reluctant to invest in the kind of full-blown networks found at their larget counterparts.
The company, which has been selling software for flight-information displays since 1994 and has more recently moved into digital signage, is marketing a bundle based on its PADS digital-signage system. The PADS Airport
